Previous Years
Year:
No Results
  • 2013 Rank
    2012 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 03
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    79,213 $m
    +2%
  • 04
    03
    IBM
    The Americas
    United States
    Business Services
    78,808 $m
    +4%
  • 05
    05
    Microsoft
    The Americas
    United States
    Technology
    59,546 $m
    +3%
  • 06
    06
    GE
    The Americas
    United States
    Diversified
    46,947 $m
    +7%
  • 07
    07
    McDonald's
    The Americas
    United States
    Restaurants
    41,992 $m
    +5%
  • 08
    09
    Samsung
    Asia Pacific
    South Korea
    Technology
    39,610 $m
    +20%
  • 09
    08
    Intel
    The Americas
    United States
    Technology
    37,257 $m
    -5%
  • 10
    10
    Toyota
    Asia Pacific
    Japan
    Automotive
    35,346 $m
    +17%
  • 11
    11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    31,904 $m
    +6%
  • 12
    12
    BMW
    Europe & Africa
    Germany
    Automotive
    31,839 $m
    +10%
  • 13
    14
    Cisco
    The Americas
    United States
    Technology
    29,053 $m
    +7%
  • 14
    13
    Disney
    The Americas
    United States
    Media
    28,147 $m
    +3%
  • 15
    15
    HP
    The Americas
    United States
    Technology
    25,843 $m
    -1%
  • 16
    16
    Gillette
    The Americas
    United States
    FMCG
    25,105 $m
    +1%
  • 17
    17
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    24,893 $m
    +6%
  • 18
    18
    Oracle
    The Americas
    United States
    Technology
    24,088 $m
    +9%
  • 20
    21
    Honda
    Asia Pacific
    Japan
    Automotive
    18,490 $m
    +7%
  • 21
    23
    H&M
    Europe & Africa
    Sweden
    Apparel
    18,168 $m
    +10%
  • 22
    22
    Pepsi
    The Americas
    United States
    Beverages
    17,892 $m
    +8%
  • 23
    24
    American Express
    The Americas
    United States
    Financial Services
    17,646 $m
    +12%
  • 24
    26
    Nike
    The Americas
    United States
    Sporting Goods
    17,085 $m
    +13%
  • 25
    25
    SAP
    Europe & Africa
    Germany
    Technology
    16,676 $m
    +7%
  • 26
    28
    IKEA
    Europe & Africa
    Sweden
    Retail
    13,818 $m
    +8%
  • 27
    27
    UPS
    The Americas
    United States
    Transportation
    13,763 $m
    +5%
  • 28
    36
    eBay
    The Americas
    United States
    Retail
    13,162 $m
    +20%
  • 29
    34
    Pampers
    The Americas
    United States
    FMCG
    13,035 $m
    +15%
  • 30
    29
    Kellogg's
    The Americas
    United States
    FMCG
    12,987 $m
    +8%
  • 31
    31
    Budweiser
    The Americas
    United States
    Alcohol
    12,614 $m
    +6%
  • 32
    33
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    12,183 $m
    +7%
  • 33
    32
    J.P. Morgan
    The Americas
    United States
    Financial Services
    11,456 $m
    0%
  • 34
    39
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    11,120 $m
    +20%
  • 35
    30
    Canon
    Asia Pacific
    Japan
    Electronics
    10,989 $m
    -9%
  • 36
    37
    Zara
    Europe & Africa
    Spain
    Apparel
    10,821 $m
    +14%
  • 37
    35
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    10,651 $m
    -4%
  • 38
    38
    Gucci
    Europe & Africa
    Italy
    Luxury
    10,151 $m
    +7%
  • 39
    42
    L’Oréal
    Europe & Africa
    France
    FMCG
    9,874 $m
    +12%
  • 40
    41
    Philips
    Europe & Africa
    Netherlands
    Electronics
    9,813 $m
    +8%
  • 41
    43
    Accenture
    The Americas
    United States
    Business Services
    9,471 $m
    +8%
  • 42
    45
    Ford
    The Americas
    United States
    Automotive
    9,181 $m
    +15%
  • 43
    53
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    9,004 $m
    +20%
  • 44
    48
    Goldman Sachs
    The Americas
    United States
    Financial Services
    8,536 $m
    +12%
  • 45
    51
    Siemens
    Europe & Africa
    Germany
    Diversified
    8,503 $m
    +13%
  • 46
    40
    Sony
    Asia Pacific
    Japan
    Electronics
    8,408 $m
    -8%
  • 47
    44
    Thomson Reuters
    The Americas
    Canada
    Media
    8,103 $m
    -4%
  • 48
    50
    Citi
    The Americas
    United States
    Financial Services
    7,973 $m
    +5%
  • 49
    52
    Danone
    Europe & Africa
    France
    FMCG
    7,968 $m
    +6%
  • 50
    47
    Colgate
    The Americas
    United States
    FMCG
    7,833 $m
    +2%
  • 51
    55
    Audi
    Europe & Africa
    Germany
    Automotive
    7,767 $m
    +8%
  • 53
    46
    Heinz
    The Americas
    United States
    FMCG
    7,648 $m
    -1%
  • 54
    63
    Hermès
    Europe & Africa
    France
    Luxury
    7,616 $m
    +23%
  • 55
    60
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    7,535 $m
    +12%
  • 56
    57
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    7,527 $m
    +9%
  • 57
    19
    Nokia
    Europe & Africa
    Finland
    Technology
    7,444 $m
    -65%
  • 58
    61
    Caterpillar
    The Americas
    United States
    Diversified
    7,125 $m
    +13%
  • 59
    58
    AXA
    Europe & Africa
    France
    Financial Services
    7,096 $m
    +5%
  • 60
    68
    Cartier
    Europe & Africa
    France
    Luxury
    6,897 $m
    +26%
  • 61
    49
    Dell
    The Americas
    United States
    Technology
    6,845 $m
    -10%
  • 62
    59
    Xerox
    The Americas
    United States
    Business Services
    6,779 $m
    +1%
  • 63
    62
    Allianz
    Europe & Africa
    Germany
    Financial Services
    6,710 $m
    +8%
  • 64
    72
    Porsche
    Europe & Africa
    Germany
    Automotive
    6,471 $m
    +26%
  • 65
    73
    Nissan
    Asia Pacific
    Japan
    Automotive
    6,203 $m
    +25%
  • 66
    64
    KFC
    The Americas
    United States
    Restaurants
    6,192 $m
    +3%
  • 67
    56
    Nintendo
    Asia Pacific
    Japan
    Electronics
    6,086 $m
    -14%
  • 68
    65
    Panasonic
    Asia Pacific
    Japan
    Electronics
    5,821 $m
    +1%
  • 69
    66
    Sprite
    The Americas
    United States
    Beverages
    5,811 $m
    +2%
  • 70
    NEW
    Discovery
    The Americas
    United States
    Media
    5,756 $m
    NEW
  • 71
    54
    Morgan Stanley
    The Americas
    United States
    Financial Services
    5,724 $m
    -21%
  • 73
    75
    Shell
    Europe & Africa
    Netherlands
    Energy
    5,535 $m
    +16%
  • 74
    74
    Visa
    The Americas
    United States
    Financial Services
    5,465 $m
    +11%
  • 75
    70
    Tiffany & Co.
    The Americas
    United States
    Luxury
    5,440 $m
    +5%
  • 76
    77
    3M
    The Americas
    United States
    Diversified
    5,413 $m
    +16%
  • 77
    82
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    5,189 $m
    +20%
  • 78
    67
    MTV
    The Americas
    United States
    Media
    4,980 $m
    -12%
  • 79
    78
    Adobe
    The Americas
    United States
    Technology
    4,899 $m
    +8%
  • 80
    85
    John Deere
    The Americas
    United States
    Diversified
    4,865 $m
    +15%
  • 81
    79
    Johnson & Johnson
    The Americas
    United States
    FMCG
    4,777 $m
    +9%
  • 82
    83
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    4,745 $m
    +10%
  • 83
    87
    Kia
    Asia Pacific
    South Korea
    Automotive
    4,708 $m
    +15%
  • 84
    76
    Santander
    Europe & Africa
    Spain
    Financial Services
    4,660 $m
    -2%
  • 85
    NEW
    Duracell
    The Americas
    United States
    FMCG
    4,645 $m
    NEW
  • 86
    81
    Jack Daniel's
    The Americas
    United States
    Alcohol
    4,642 $m
    +7%
  • 87
    71
    Avon
    The Americas
    United States
    FMCG
    4,610 $m
    -11%
  • 88
    91
    Ralph Lauren
    The Americas
    United States
    Apparel
    4,584 $m
    +14%
  • 89
    NEW
    Chevrolet
    The Americas
    United States
    Automotive
    4,578 $m
    NEW
  • 90
    80
    Kleenex
    The Americas
    United States
    FMCG
    4,428 $m
    +2%
  • 91
    88
    Starbucks
    The Americas
    United States
    Restaurants
    4,399 $m
    +8%
  • 92
    92
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    4,331 $m
    +10%
  • 93
    89
    Corona
    The Americas
    Mexico
    Alcohol
    4,276 $m
    +5%
  • 94
    86
    Pizza Hut
    The Americas
    United States
    Restaurants
    4,269 $m
    +2%
  • 95
    90
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    4,262 $m
    +5%
  • 96
    96
    Harley-Davidson
    The Americas
    United States
    Automotive
    4,230 $m
    +10%
  • 97
    94
    MasterCard
    The Americas
    United States
    Financial Services
    4,206 $m
    +8%
  • 98
    99
    Ferrari
    Europe & Africa
    Italy
    Automotive
    4,013 $m
    +6%
  • 99
    98
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    3,943 $m
    +3%
  • 100
    100
    Gap
    The Americas
    United States
    Apparel
    3,920 $m
    +5%