Previous Years
Year:
No Results
  • 2011 Rank
    2010 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    71,861 $m
    +2%
  • 02
    02
    IBM
    The Americas
    United States
    Business Services
    69,905 $m
    +8%
  • 03
    03
    Microsoft
    The Americas
    United States
    Technology
    59,087 $m
    -3%
  • 05
    05
    GE
    The Americas
    United States
    Diversified
    42,808 $m
    0%
  • 06
    06
    McDonald's
    The Americas
    United States
    Restaurants
    35,593 $m
    +6%
  • 07
    07
    Intel
    The Americas
    United States
    Technology
    35,217 $m
    +10%
  • 09
    09
    Disney
    The Americas
    United States
    Media
    29,018 $m
    +1%
  • 10
    10
    HP
    The Americas
    United States
    Technology
    28,479 $m
    +6%
  • 11
    11
    Toyota
    Asia Pacific
    Japan
    Automotive
    27,764 $m
    +6%
  • 12
    12
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    27,445 $m
    +9%
  • 13
    14
    Cisco
    The Americas
    United States
    Technology
    25,309 $m
    +9%
  • 14
    08
    Nokia
    Europe & Africa
    Finland
    Technology
    25,071 $m
    -15%
  • 15
    15
    BMW
    Europe & Africa
    Germany
    Automotive
    24,554 $m
    +10%
  • 16
    13
    Gillette
    The Americas
    United States
    FMCG
    23,997 $m
    +3%
  • 18
    16
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    23,172 $m
    +6%
  • 19
    20
    Honda
    Asia Pacific
    Japan
    Automotive
    19,431 $m
    +5%
  • 20
    22
    Oracle
    The Americas
    United States
    Technology
    17,262 $m
    +16%
  • 21
    21
    H&M
    Europe & Africa
    Sweden
    Apparel
    16,459 $m
    +2%
  • 22
    23
    Pepsi
    The Americas
    United States
    Beverages
    14,590 $m
    +4%
  • 23
    24
    American Express
    The Americas
    United States
    Financial Services
    14,572 $m
    +5%
  • 24
    26
    SAP
    Europe & Africa
    Germany
    Technology
    14,542 $m
    +14%
  • 25
    25
    Nike
    The Americas
    United States
    Sporting Goods
    14,528 $m
    +6%
  • 27
    31
    UPS
    The Americas
    United States
    Transportation
    12,536 $m
    +6%
  • 28
    29
    J.P. Morgan
    The Americas
    United States
    Financial Services
    12,437 $m
    +1%
  • 29
    30
    Budweiser
    The Americas
    United States
    Alcohol
    12,252 $m
    0%
  • 30
    27
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,115 $m
    -5%
  • 31
    28
    IKEA
    Europe & Africa
    Sweden
    Retail
    11,863 $m
    -5%
  • 32
    32
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    11,792 $m
    +2%
  • 33
    33
    Canon
    Asia Pacific
    Japan
    Electronics
    11,715 $m
    +2%
  • 34
    35
    Kellogg's
    The Americas
    United States
    FMCG
    11,372 $m
    +3%
  • 35
    34
    Sony
    Asia Pacific
    Japan
    Electronics
    9,880 $m
    -13%
  • 36
    43
    eBay
    The Americas
    United States
    Retail
    9,805 $m
    +16%
  • 37
    39
    Thomson Reuters
    The Americas
    Canada
    Media
    9,515 $m
    +6%
  • 38
    37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    9,091 $m
    -3%
  • 39
    44
    Gucci
    Europe & Africa
    Italy
    Luxury
    8,763 $m
    +5%
  • 40
    45
    L’Oréal
    Europe & Africa
    France
    FMCG
    8,699 $m
    +9%
  • 41
    42
    Philips
    Europe & Africa
    Netherlands
    Electronics
    8,658 $m
    0%
  • 42
    40
    Citi
    The Americas
    United States
    Financial Services
    8,620 $m
    -3%
  • 43
    41
    Dell
    The Americas
    United States
    Technology
    8,347 $m
    -6%
  • 44
    48
    Zara
    Europe & Africa
    Spain
    Apparel
    8,065 $m
    +8%
  • 45
    47
    Accenture
    The Americas
    United States
    Business Services
    8,005 $m
    +7%
  • 46
    49
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,900 $m
    +8%
  • 47
    53
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    7,857 $m
    +14%
  • 48
    38
    Nintendo
    Asia Pacific
    Japan
    Electronics
    7,731 $m
    -14%
  • 49
    46
    Heinz
    The Americas
    United States
    FMCG
    7,609 $m
    +1%
  • 50
    50
    Ford
    The Americas
    United States
    Automotive
    7,483 $m
    +4%
  • 51
    51
    Colgate
    The Americas
    United States
    FMCG
    7,127 $m
    +3%
  • 52
    58
    Danone
    Europe & Africa
    France
    FMCG
    6,936 $m
    +9%
  • 53
    56
    AXA
    Europe & Africa
    France
    Financial Services
    6,694 $m
    0%
  • 54
    52
    Morgan Stanley
    The Americas
    United States
    Financial Services
    6,634 $m
    -4%
  • 55
    57
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    6,613 $m
    +1%
  • 56
    54
    BlackBerry
    The Americas
    Canada
    Electronics
    6,424 $m
    -5%
  • 57
    59
    Xerox
    The Americas
    United States
    Business Services
    6,414 $m
    +5%
  • 58
    55
    MTV
    The Americas
    United States
    Media
    6,383 $m
    -5%
  • 59
    63
    Audi
    Europe & Africa
    Germany
    Automotive
    6,171 $m
    +13%
  • 60
    62
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    6,154 $m
    +12%
  • 61
    65
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    6,005 $m
    +19%
  • 62
    60
    KFC
    The Americas
    United States
    Restaurants
    5,902 $m
    +1%
  • 63
    61
    Sprite
    The Americas
    United States
    Beverages
    5,604 $m
    -3%
  • 64
    70
    Caterpillar
    The Americas
    United States
    Diversified
    5,598 $m
    +19%
  • 65
    64
    Avon
    The Americas
    United States
    FMCG
    5,376 $m
    +6%
  • 66
    69
    Hermès
    Europe & Africa
    France
    Luxury
    5,356 $m
    +12%
  • 67
    67
    Allianz
    Europe & Africa
    Germany
    Financial Services
    5,345 $m
    +9%
  • 68
    68
    Santander
    Europe & Africa
    Spain
    Financial Services
    5,088 $m
    +5%
  • 69
    73
    Panasonic
    Asia Pacific
    Japan
    Electronics
    5,047 $m
    +16%
  • 70
    77
    Cartier
    Europe & Africa
    France
    Luxury
    4,781 $m
    +18%
  • 71
    71
    Kleenex
    The Americas
    United States
    FMCG
    4,672 $m
    +3%
  • 72
    72
    Porsche
    Europe & Africa
    Germany
    Automotive
    4,580 $m
    +4%
  • 73
    76
    Tiffany & Co.
    The Americas
    United States
    Luxury
    4,498 $m
    +9%
  • 74
    81
    Shell
    Europe & Africa
    Netherlands
    Energy
    4,483 $m
    +12%
  • 75
    82
    Visa
    The Americas
    United States
    Financial Services
    4,478 $m
    +12%
  • 76
    66
    Yahoo!
    The Americas
    United States
    Media
    4,413 $m
    -11%
  • 77
    79
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    4,383 $m
    +9%
  • 78
    78
    Jack Daniel's
    The Americas
    United States
    Alcohol
    4,319 $m
    +7%
  • 79
    74
    BARCLAYS
    Europe & Africa
    United Kingdom
    Financial Services
    4,259 $m
    +1%
  • 80
    88
    Adobe
    The Americas
    United States
    Technology
    4,170 $m
    +15%
  • 81
    83
    Pizza Hut
    The Americas
    United States
    Restaurants
    4,092 $m
    +3%
  • 82
    80
    Credit Suisse
    Europe & Africa
    Switzerland
    Financial Services
    4,090 $m
    +2%
  • 83
    75
    Johnson & Johnson
    The Americas
    United States
    FMCG
    4,072 $m
    -2%
  • 84
    84
    Gap
    The Americas
    United States
    Apparel
    4,040 $m
    +2%
  • 85
    90
    3M
    The Americas
    United States
    Diversified
    3,945 $m
    +10%
  • 86
    85
    Corona
    The Americas
    Mexico
    Alcohol
    3,924 $m
    +2%
  • 87
    87
    Nivea
    Europe & Africa
    Germany
    FMCG
    3,883 $m
    +4%
  • 88
    92
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    3,842 $m
    +8%
  • 89
    89
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,841 $m
    +6%
  • 90
    NEW
    Nissan
    Asia Pacific
    Japan
    Automotive
    3,819 $m
    NEW
  • 91
    93
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    3,809 $m
    +8%
  • 92
    86
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    3,799 $m
    0%
  • 93
    95
    Armani
    Europe & Africa
    Italy
    Luxury
    3,794 $m
    +10%
  • 94
    94
    ZURICH
    Europe & Africa
    Switzerland
    Financial Services
    3,769 $m
    +8%
  • 96
    97
    Starbucks
    The Americas
    United States
    Restaurants
    3,663 $m
    +10%
  • 97
    NEW
    John Deere
    The Americas
    United States
    Diversified
    3,651 $m
    NEW
  • 98
    NEW
    HTC
    Asia Pacific
    Taiwan
    Electronics
    3,605 $m
    NEW
  • 99
    91
    Ferrari
    Europe & Africa
    Italy
    Automotive
    3,591 $m
    +1%
  • 100
    98
    Harley-Davidson
    The Americas
    United States
    Automotive
    3,512 $m
    +7%