Previous Years
Year:
No Results
  • 2010 Rank
    2009 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    70,452 $m
    +2%
  • 02
    02
    IBM
    The Americas
    United States
    Business Services
    64,727 $m
    +7%
  • 03
    03
    Microsoft
    The Americas
    United States
    Technology
    60,895 $m
    +7%
  • 05
    04
    GE
    The Americas
    United States
    Diversified
    42,808 $m
    -10%
  • 06
    06
    McDonald's
    The Americas
    United States
    Restaurants
    33,578 $m
    +4%
  • 07
    09
    Intel
    The Americas
    United States
    Technology
    32,015 $m
    +4%
  • 08
    05
    Nokia
    Europe & Africa
    Finland
    Technology
    29,495 $m
    -15%
  • 09
    10
    Disney
    The Americas
    United States
    Media
    28,731 $m
    +1%
  • 10
    11
    HP
    The Americas
    United States
    Technology
    26,867 $m
    +12%
  • 11
    08
    Toyota
    Asia Pacific
    Japan
    Automotive
    26,192 $m
    -16%
  • 12
    12
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    25,179 $m
    +6%
  • 13
    13
    Gillette
    The Americas
    United States
    FMCG
    23,298 $m
    +2%
  • 14
    14
    Cisco
    The Americas
    United States
    Technology
    23,219 $m
    +5%
  • 15
    15
    BMW
    Europe & Africa
    Germany
    Automotive
    22,322 $m
    +3%
  • 16
    16
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    21,860 $m
    +4%
  • 18
    17
    Marlboro
    The Americas
    United States
    Tobacco
    19,961 $m
    +5%
  • 19
    19
    Samsung
    Asia Pacific
    South Korea
    Technology
    19,491 $m
    +11%
  • 20
    18
    Honda
    Asia Pacific
    Japan
    Automotive
    18,506 $m
    +4%
  • 21
    21
    H&M
    Europe & Africa
    Sweden
    Apparel
    16,136 $m
    +5%
  • 22
    24
    Oracle
    The Americas
    United States
    Technology
    14,881 $m
    +9%
  • 23
    23
    Pepsi
    The Americas
    United States
    Beverages
    14,061 $m
    +3%
  • 24
    22
    American Express
    The Americas
    United States
    Financial Services
    13,944 $m
    -7%
  • 25
    26
    Nike
    The Americas
    United States
    Sporting Goods
    13,706 $m
    +4%
  • 26
    27
    SAP
    Europe & Africa
    Germany
    Technology
    12,756 $m
    +5%
  • 27
    25
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,753 $m
    -4%
  • 28
    28
    IKEA
    Europe & Africa
    Sweden
    Retail
    12,487 $m
    +4%
  • 30
    30
    Budweiser
    The Americas
    United States
    Alcohol
    12,252 $m
    +4%
  • 31
    31
    UPS
    The Americas
    United States
    Transportation
    11,826 $m
    +2%
  • 32
    32
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    11,561 $m
    +10%
  • 33
    33
    Canon
    Asia Pacific
    Japan
    Electronics
    11,485 $m
    +10%
  • 34
    29
    Sony
    Asia Pacific
    Japan
    Electronics
    11,356 $m
    -5%
  • 35
    34
    Kellogg's
    The Americas
    United States
    FMCG
    11,041 $m
    +6%
  • 36
    43
    Amazon
    The Americas
    United States
    Retail
    9,665 $m
    +23%
  • 37
    38
    Goldman Sachs
    The Americas
    United States
    Financial Services
    9,372 $m
    +1%
  • 38
    39
    Nintendo
    Asia Pacific
    Japan
    Electronics
    8,990 $m
    -2%
  • 39
    40
    Thomson Reuters
    The Americas
    Canada
    Media
    8,976 $m
    +6%
  • 40
    36
    Citi
    The Americas
    United States
    Financial Services
    8,887 $m
    -13%
  • 41
    35
    Dell
    The Americas
    United States
    Technology
    8,880 $m
    -14%
  • 42
    42
    Philips
    Europe & Africa
    Netherlands
    Electronics
    8,696 $m
    +7%
  • 43
    46
    eBay
    The Americas
    United States
    Retail
    8,453 $m
    +15%
  • 44
    41
    Gucci
    Europe & Africa
    Italy
    Luxury
    8,346 $m
    +2%
  • 45
    44
    L’Oréal
    Europe & Africa
    France
    FMCG
    7,981 $m
    +3%
  • 46
    48
    Heinz
    The Americas
    United States
    FMCG
    7,534 $m
    +4%
  • 47
    45
    Accenture
    The Americas
    United States
    Business Services
    7,481 $m
    -3%
  • 48
    50
    Zara
    Europe & Africa
    Spain
    Apparel
    7,468 $m
    +10%
  • 49
    47
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,315 $m
    0%
  • 50
    49
    Ford
    The Americas
    United States
    Automotive
    7,195 $m
    +3%
  • 51
    52
    Colgate
    The Americas
    United States
    FMCG
    6,919 $m
    +6%
  • 52
    57
    Morgan Stanley
    The Americas
    United States
    Financial Services
    6,911 $m
    +8%
  • 53
    55
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    6,892 $m
    +6%
  • 55
    54
    MTV
    The Americas
    United States
    Media
    6,719 $m
    +3%
  • 56
    53
    AXA
    Europe & Africa
    France
    Financial Services
    6,694 $m
    +3%
  • 57
    58
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    6,548 $m
    +4%
  • 58
    60
    Danone
    Europe & Africa
    France
    FMCG
    6,363 $m
    +7%
  • 59
    56
    Xerox
    The Americas
    United States
    Business Services
    6,109 $m
    -5%
  • 60
    61
    KFC
    The Americas
    United States
    Restaurants
    5,844 $m
    +2%
  • 61
    NEW
    Sprite
    The Americas
    United States
    Beverages
    5,777 $m
    NEW
  • 62
    62
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    5,495 $m
    +2%
  • 63
    65
    Audi
    Europe & Africa
    Germany
    Automotive
    5,461 $m
    +9%
  • 64
    67
    Avon
    The Americas
    United States
    FMCG
    5,072 $m
    +3%
  • 65
    69
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    5,033 $m
    +9%
  • 66
    64
    Yahoo!
    The Americas
    United States
    Media
    4,958 $m
    -3%
  • 68
    NEW
    Santander
    Europe & Africa
    Spain
    Financial Services
    4,846 $m
    NEW
  • 69
    70
    Hermès
    Europe & Africa
    France
    Luxury
    4,782 $m
    +4%
  • 70
    66
    Caterpillar
    The Americas
    United States
    Diversified
    4,704 $m
    -6%
  • 71
    71
    Kleenex
    The Americas
    United States
    FMCG
    4,536 $m
    +3%
  • 72
    74
    Porsche
    Europe & Africa
    Germany
    Automotive
    4,404 $m
    +4%
  • 73
    75
    Panasonic
    Asia Pacific
    Japan
    Electronics
    4,351 $m
    +3%
  • 74
    NEW
    BARCLAYS
    Europe & Africa
    United Kingdom
    Financial Services
    4,218 $m
    NEW
  • 75
    80
    Johnson & Johnson
    The Americas
    United States
    FMCG
    4,155 $m
    +8%
  • 76
    76
    Tiffany & Co.
    The Americas
    United States
    Luxury
    4,127 $m
    +3%
  • 77
    77
    Cartier
    Europe & Africa
    France
    Luxury
    4,052 $m
    +2%
  • 78
    NEW
    Jack Daniel's
    The Americas
    United States
    Alcohol
    4,036 $m
    NEW
  • 79
    82
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    4,021 $m
    +7%
  • 80
    NEW
    Credit Suisse
    Europe & Africa
    Switzerland
    Financial Services
    4,010 $m
    NEW
  • 81
    92
    Shell
    Europe & Africa
    Netherlands
    Energy
    4,003 $m
    +24%
  • 82
    94
    Visa
    The Americas
    United States
    Financial Services
    3,998 $m
    +26%
  • 83
    79
    Pizza Hut
    The Americas
    United States
    Restaurants
    3,973 $m
    +2%
  • 84
    78
    Gap
    The Americas
    United States
    Apparel
    3,961 $m
    +1%
  • 85
    NEW
    Corona
    The Americas
    Mexico
    Alcohol
    3,847 $m
    NEW
  • 86
    72
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    3,812 $m
    -13%
  • 87
    86
    Nivea
    Europe & Africa
    Germany
    FMCG
    3,734 $m
    +5%
  • 88
    95
    Adobe
    The Americas
    United States
    Technology
    3,626 $m
    +15%
  • 89
    84
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,624 $m
    -2%
  • 90
    NEW
    3M
    The Americas
    United States
    Diversified
    3,586 $m
    NEW
  • 91
    88
    Ferrari
    Europe & Africa
    Italy
    Automotive
    3,562 $m
    +1%
  • 92
    NEW
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    3,557 $m
    NEW
  • 93
    NEW
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    3,516 $m
    NEW
  • 94
    NEW
    ZURICH
    Europe & Africa
    Switzerland
    Financial Services
    3,496 $m
    NEW
  • 95
    89
    Armani
    Europe & Africa
    Italy
    Luxury
    3,443 $m
    +4%
  • 96
    91
    Lancôme
    Europe & Africa
    France
    FMCG
    3,403 $m
    +5%
  • 97
    90
    Starbucks
    The Americas
    United States
    Restaurants
    3,339 $m
    +2%
  • 98
    73
    Harley-Davidson
    The Americas
    United States
    Automotive
    3,281 $m
    -24%
  • 99
    100
    Campbell's
    The Americas
    United States
    FMCG
    3,241 $m
    +5%
  • 100
    98
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    3,110 $m
    0%