Previous Years
Year:
No Results
  • 2009 Rank
    2008 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    68,734 $m
    +3%
  • 02
    02
    IBM
    The Americas
    United States
    Business Services
    60,211 $m
    +2%
  • 03
    03
    Microsoft
    The Americas
    United States
    Technology
    56,647 $m
    -4%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    47,777 $m
    -10%
  • 05
    05
    Nokia
    Europe & Africa
    Finland
    Technology
    34,864 $m
    -3%
  • 06
    08
    McDonald's
    The Americas
    United States
    Restaurants
    32,275 $m
    +4%
  • 08
    06
    Toyota
    Asia Pacific
    Japan
    Automotive
    31,330 $m
    -8%
  • 09
    07
    Intel
    The Americas
    United States
    Technology
    30,636 $m
    -2%
  • 10
    09
    Disney
    The Americas
    United States
    Media
    28,447 $m
    -3%
  • 11
    12
    HP
    The Americas
    United States
    Technology
    24,096 $m
    +2%
  • 12
    11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    23,867 $m
    -7%
  • 13
    14
    Gillette
    The Americas
    United States
    FMCG
    22,841 $m
    +4%
  • 14
    17
    Cisco
    The Americas
    United States
    Technology
    22,030 $m
    +3%
  • 15
    13
    BMW
    Europe & Africa
    Germany
    Automotive
    21,671 $m
    -7%
  • 16
    16
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    21,120 $m
    -2%
  • 17
    18
    Marlboro
    The Americas
    United States
    Tobacco
    19,010 $m
    -11%
  • 18
    20
    Honda
    Asia Pacific
    Japan
    Automotive
    17,803 $m
    -7%
  • 19
    21
    Samsung
    Asia Pacific
    South Korea
    Technology
    17,518 $m
    -1%
  • 21
    22
    H&M
    Europe & Africa
    Sweden
    Apparel
    15,375 $m
    +11%
  • 22
    15
    American Express
    The Americas
    United States
    Financial Services
    14,971 $m
    -32%
  • 23
    26
    Pepsi
    The Americas
    United States
    Beverages
    13,706 $m
    +3%
  • 24
    23
    Oracle
    The Americas
    United States
    Technology
    13,699 $m
    -1%
  • 25
    28
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    13,317 $m
    +2%
  • 26
    29
    Nike
    The Americas
    United States
    Sporting Goods
    13,179 $m
    +4%
  • 27
    31
    SAP
    Europe & Africa
    Germany
    Technology
    12,106 $m
    -1%
  • 28
    35
    IKEA
    Europe & Africa
    Sweden
    Retail
    12,004 $m
    +10%
  • 29
    25
    Sony
    Asia Pacific
    Japan
    Electronics
    11,953 $m
    -12%
  • 30
    33
    Budweiser
    The Americas
    United States
    Alcohol
    11,833 $m
    +3%
  • 31
    30
    UPS
    The Americas
    United States
    Transportation
    11,594 $m
    -8%
  • 32
    27
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    10,510 $m
    -20%
  • 33
    36
    Canon
    Asia Pacific
    Japan
    Electronics
    10,441 $m
    -4%
  • 34
    39
    Kellogg's
    The Americas
    United States
    FMCG
    10,428 $m
    +7%
  • 35
    32
    Dell
    The Americas
    United States
    Technology
    10,291 $m
    -12%
  • 36
    19
    Citi
    The Americas
    United States
    Financial Services
    10,254 $m
    -49%
  • 37
    37
    J.P. Morgan
    The Americas
    United States
    Financial Services
    9,550 $m
    -11%
  • 38
    38
    Goldman Sachs
    The Americas
    United States
    Financial Services
    9,248 $m
    -10%
  • 39
    40
    Nintendo
    Asia Pacific
    Japan
    Electronics
    9,210 $m
    +5%
  • 40
    44
    Thomson Reuters
    The Americas
    Canada
    Media
    8,434 $m
    +1%
  • 41
    45
    Gucci
    Europe & Africa
    Italy
    Luxury
    8,182 $m
    -1%
  • 42
    43
    Philips
    Europe & Africa
    Netherlands
    Electronics
    8,121 $m
    -2%
  • 44
    51
    L’Oréal
    Europe & Africa
    France
    FMCG
    7,748 $m
    +3%
  • 45
    47
    Accenture
    The Americas
    United States
    Business Services
    7,710 $m
    -3%
  • 46
    46
    eBay
    The Americas
    United States
    Retail
    7,350 $m
    -8%
  • 47
    48
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,308 $m
    -8%
  • 48
    56
    Heinz
    The Americas
    United States
    FMCG
    7,244 $m
    +9%
  • 49
    49
    Ford
    The Americas
    United States
    Automotive
    7,005 $m
    -11%
  • 51
    61
    Wrigley
    The Americas
    United States
    FMCG
    6,731 $m
    +10%
  • 52
    57
    Colgate
    The Americas
    United States
    FMCG
    6,550 $m
    +2%
  • 53
    55
    AXA
    Europe & Africa
    France
    Financial Services
    6,525 $m
    -7%
  • 54
    52
    MTV
    The Americas
    United States
    Media
    6,523 $m
    -9%
  • 55
    53
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    6,484 $m
    -8%
  • 56
    59
    Xerox
    The Americas
    United States
    Business Services
    6,431 $m
    +1%
  • 57
    42
    Morgan Stanley
    The Americas
    United States
    Financial Services
    6,399 $m
    -26%
  • 59
    60
    Chanel
    Europe & Africa
    France
    Luxury
    6,040 $m
    -5%
  • 60
    66
    Danone
    Europe & Africa
    France
    FMCG
    5,960 $m
    +10%
  • 61
    64
    KFC
    The Americas
    United States
    Restaurants
    5,722 $m
    +3%
  • 62
    70
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    5,397 $m
    +6%
  • 63
    73
    BlackBerry
    The Americas
    Canada
    Electronics
    5,138 $m
    +7%
  • 64
    65
    Yahoo!
    The Americas
    United States
    Media
    5,111 $m
    -7%
  • 65
    67
    Audi
    Europe & Africa
    Germany
    Automotive
    5,010 $m
    -7%
  • 66
    68
    Caterpillar
    The Americas
    United States
    Diversified
    5,004 $m
    -5%
  • 67
    69
    Avon
    The Americas
    United States
    FMCG
    4,917 $m
    -7%
  • 68
    71
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    4,609 $m
    -7%
  • 69
    72
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    4,604 $m
    -5%
  • 70
    76
    Hermès
    Europe & Africa
    France
    Luxury
    4,598 $m
    +1%
  • 71
    74
    Kleenex
    The Americas
    United States
    FMCG
    4,404 $m
    -5%
  • 72
    41
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    4,370 $m
    -50%
  • 73
    50
    Harley-Davidson
    The Americas
    United States
    Automotive
    4,337 $m
    -43%
  • 74
    75
    Porsche
    Europe & Africa
    Germany
    Automotive
    4,234 $m
    -8%
  • 75
    78
    Panasonic
    Asia Pacific
    Japan
    Electronics
    4,225 $m
    -1%
  • 76
    80
    Tiffany & Co.
    The Americas
    United States
    Luxury
    4,000 $m
    -5%
  • 77
    79
    Cartier
    Europe & Africa
    France
    Luxury
    3,968 $m
    -6%
  • 78
    77
    Gap
    The Americas
    United States
    Apparel
    3,922 $m
    -10%
  • 79
    81
    Pizza Hut
    The Americas
    United States
    Restaurants
    3,876 $m
    -5%
  • 80
    92
    Johnson & Johnson
    The Americas
    United States
    FMCG
    3,847 $m
    +7%
  • 81
    82
    Allianz
    Europe & Africa
    Germany
    Financial Services
    3,831 $m
    -5%
  • 82
    83
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    3,754 $m
    -5%
  • 83
    84
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,716 $m
    -5%
  • 84
    89
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,698 $m
    +3%
  • 85
    88
    Duracell
    The Americas
    United States
    FMCG
    3,563 $m
    -3%
  • 86
    98
    Nivea
    Europe & Africa
    Germany
    FMCG
    3,557 $m
    +5%
  • 87
    91
    Prada
    Europe & Africa
    Italy
    Luxury
    3,530 $m
    -2%
  • 88
    93
    Ferrari
    Europe & Africa
    Italy
    Automotive
    3,527 $m
    0%
  • 89
    94
    Armani
    Europe & Africa
    Italy
    Luxury
    3,303 $m
    -6%
  • 90
    85
    Starbucks
    The Americas
    United States
    Restaurants
    3,263 $m
    -16%
  • 91
    NEW
    Lancôme
    Europe & Africa
    France
    FMCG
    3,235 $m
    NEW
  • 92
    97
    Shell
    Europe & Africa
    Netherlands
    Energy
    3,228 $m
    -7%
  • 93
    NEW
    Burger King
    The Americas
    United States
    Restaurants
    3,223 $m
    NEW
  • 94
    100
    Visa
    The Americas
    United States
    Financial Services
    3,170 $m
    -5%
  • 95
    NEW
    Adobe
    The Americas
    United States
    Technology
    3,161 $m
    NEW
  • 96
    90
    Lexus
    Asia Pacific
    Japan
    Automotive
    3,158 $m
    -12%
  • 97
    NEW
    Puma
    Europe & Africa
    Germany
    Sporting Goods
    3,154 $m
    NEW
  • 98
    NEW
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    3,095 $m
    NEW
  • 99
    NEW
    Ralph Lauren
    The Americas
    United States
    Apparel
    3,094 $m
    NEW
  • 100
    NEW
    Campbell's
    The Americas
    United States
    FMCG
    3,081 $m
    NEW