Previous Years
Year:
No Results
  • 2008 Rank
    2007 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    66,667 $m
    +2%
  • 02
    03
    IBM
    The Americas
    United States
    Business Services
    59,031 $m
    +3%
  • 03
    02
    Microsoft
    The Americas
    United States
    Technology
    59,007 $m
    +1%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    53,086 $m
    +3%
  • 05
    05
    Nokia
    Europe & Africa
    Finland
    Technology
    35,942 $m
    +7%
  • 06
    06
    Toyota
    Asia Pacific
    Japan
    Automotive
    34,050 $m
    +6%
  • 07
    07
    Intel
    The Americas
    United States
    Technology
    31,261 $m
    +1%
  • 08
    08
    McDonald's
    The Americas
    United States
    Restaurants
    31,049 $m
    +6%
  • 09
    09
    Disney
    The Americas
    United States
    Media
    29,251 $m
    0%
  • 11
    10
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    25,577 $m
    +9%
  • 12
    12
    HP
    The Americas
    United States
    Technology
    23,509 $m
    +6%
  • 13
    13
    BMW
    Europe & Africa
    Germany
    Automotive
    23,298 $m
    +8%
  • 14
    16
    Gillette
    The Americas
    United States
    FMCG
    22,689 $m
    +8%
  • 15
    15
    American Express
    The Americas
    United States
    Financial Services
    21,940 $m
    +5%
  • 16
    17
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    21,602 $m
    +6%
  • 17
    18
    Cisco
    The Americas
    United States
    Technology
    21,306 $m
    +12%
  • 18
    14
    Marlboro
    The Americas
    United States
    Tobacco
    21,300 $m
    0%
  • 19
    11
    Citi
    The Americas
    United States
    Financial Services
    20,174 $m
    -14%
  • 20
    19
    Honda
    Asia Pacific
    Japan
    Automotive
    19,079 $m
    +6%
  • 21
    21
    Samsung
    Asia Pacific
    South Korea
    Technology
    17,689 $m
    +5%
  • 22
    NEW
    H&M
    Europe & Africa
    Sweden
    Apparel
    13,840 $m
    NEW
  • 23
    27
    Oracle
    The Americas
    United States
    Technology
    13,831 $m
    +11%
  • 25
    25
    Sony
    Asia Pacific
    Japan
    Electronics
    13,583 $m
    +5%
  • 26
    26
    Pepsi
    The Americas
    United States
    Beverages
    13,249 $m
    +3%
  • 27
    23
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    13,143 $m
    -3%
  • 28
    24
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    13,056 $m
    +1%
  • 29
    29
    Nike
    The Americas
    United States
    Sporting Goods
    12,672 $m
    +6%
  • 30
    28
    UPS
    The Americas
    United States
    Transportation
    12,621 $m
    +5%
  • 31
    34
    SAP
    Europe & Africa
    Germany
    Technology
    12,228 $m
    +13%
  • 32
    31
    Dell
    The Americas
    United States
    Technology
    11,695 $m
    +1%
  • 33
    30
    Budweiser
    The Americas
    United States
    Alcohol
    11,438 $m
    -2%
  • 34
    22
    Merrill Lynch
    The Americas
    United States
    Financial Services
    11,399 $m
    -21%
  • 35
    38
    IKEA
    Europe & Africa
    Sweden
    Retail
    10,913 $m
    +8%
  • 36
    36
    Canon
    Asia Pacific
    Japan
    Electronics
    10,876 $m
    +3%
  • 37
    32
    J.P. Morgan
    The Americas
    United States
    Financial Services
    10,773 $m
    -6%
  • 38
    35
    Goldman Sachs
    The Americas
    United States
    Financial Services
    10,331 $m
    -3%
  • 39
    40
    Kellogg's
    The Americas
    United States
    FMCG
    9,710 $m
    +4%
  • 41
    39
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    8,740 $m
    -11%
  • 42
    37
    Morgan Stanley
    The Americas
    United States
    Financial Services
    8,696 $m
    -16%
  • 43
    42
    Philips
    Europe & Africa
    Netherlands
    Electronics
    8,325 $m
    +8%
  • 44
    NEW
    Thomson Reuters
    The Americas
    Canada
    Media
    8,313 $m
    NEW
  • 45
    46
    Gucci
    Europe & Africa
    Italy
    Luxury
    8,254 $m
    +7%
  • 46
    48
    eBay
    The Americas
    United States
    Retail
    7,991 $m
    +7%
  • 47
    50
    Accenture
    The Americas
    United States
    Business Services
    7,948 $m
    +9%
  • 48
    43
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,943 $m
    +3%
  • 49
    41
    Ford
    The Americas
    United States
    Automotive
    7,896 $m
    -12%
  • 50
    45
    Harley-Davidson
    The Americas
    United States
    Automotive
    7,609 $m
    -1%
  • 51
    51
    L’Oréal
    Europe & Africa
    France
    FMCG
    7,508 $m
    +7%
  • 52
    52
    MTV
    The Americas
    United States
    Media
    7,193 $m
    +4%
  • 53
    54
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    7,047 $m
    +8%
  • 54
    47
    AIG
    The Americas
    United States
    Financial Services
    7,022 $m
    -6%
  • 55
    49
    AXA
    Europe & Africa
    France
    Financial Services
    7,001 $m
    -4%
  • 56
    53
    Heinz
    The Americas
    United States
    FMCG
    6,646 $m
    +2%
  • 57
    57
    Colgate
    The Americas
    United States
    FMCG
    6,437 $m
    +7%
  • 59
    56
    Xerox
    The Americas
    United States
    Business Services
    6,393 $m
    +6%
  • 60
    58
    Chanel
    Europe & Africa
    France
    Luxury
    6,355 $m
    +9%
  • 61
    59
    Wrigley
    The Americas
    United States
    FMCG
    6,105 $m
    +6%
  • 63
    63
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    5,592 $m
    +5%
  • 64
    60
    KFC
    The Americas
    United States
    Restaurants
    5,582 $m
    -2%
  • 65
    55
    Yahoo!
    The Americas
    United States
    Media
    5,496 $m
    -9%
  • 66
    67
    Danone
    Europe & Africa
    France
    FMCG
    5,408 $m
    +8%
  • 67
    68
    Audi
    Europe & Africa
    Germany
    Automotive
    5,407 $m
    +11%
  • 68
    66
    Caterpillar
    The Americas
    United States
    Diversified
    5,288 $m
    +5%
  • 69
    65
    Avon
    The Americas
    United States
    FMCG
    5,264 $m
    +3%
  • 70
    69
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    5,072 $m
    +6%
  • 71
    71
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    4,956 $m
    +8%
  • 72
    72
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    4,846 $m
    +9%
  • 73
    NEW
    BlackBerry
    The Americas
    Canada
    Electronics
    4,802 $m
    NEW
  • 74
    70
    Kleenex
    The Americas
    United States
    FMCG
    4,636 $m
    +1%
  • 75
    75
    Porsche
    Europe & Africa
    Germany
    Automotive
    4,603 $m
    +9%
  • 76
    73
    Hermès
    Europe & Africa
    France
    Luxury
    4,575 $m
    +8%
  • 77
    61
    Gap
    The Americas
    United States
    Apparel
    4,357 $m
    -20%
  • 78
    78
    Panasonic
    Asia Pacific
    Japan
    Electronics
    4,281 $m
    +4%
  • 79
    83
    Cartier
    Europe & Africa
    France
    Luxury
    4,236 $m
    +10%
  • 80
    79
    Tiffany & Co.
    The Americas
    United States
    Luxury
    4,208 $m
    +5%
  • 81
    74
    Pizza Hut
    The Americas
    United States
    Restaurants
    4,097 $m
    -4%
  • 82
    80
    Allianz
    Europe & Africa
    Germany
    Financial Services
    4,033 $m
    +2%
  • 83
    85
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    3,951 $m
    +6%
  • 84
    84
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,911 $m
    +3%
  • 85
    88
    Starbucks
    The Americas
    United States
    Restaurants
    3,879 $m
    +7%
  • 86
    81
    ING
    Europe & Africa
    Netherlands
    Financial Services
    3,768 $m
    -3%
  • 87
    77
    Motorola
    The Americas
    United States
    Electronics
    3,721 $m
    -10%
  • 88
    89
    Duracell
    The Americas
    United States
    FMCG
    3,682 $m
    +2%
  • 89
    91
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,590 $m
    +6%
  • 90
    92
    Lexus
    Asia Pacific
    Japan
    Automotive
    3,588 $m
    +7%
  • 91
    94
    Prada
    Europe & Africa
    Italy
    Luxury
    3,585 $m
    +9%
  • 92
    90
    Johnson & Johnson
    The Americas
    United States
    FMCG
    3,582 $m
    +4%
  • 93
    NEW
    Ferrari
    Europe & Africa
    Italy
    Automotive
    3,527 $m
    NEW
  • 94
    NEW
    Armani
    Europe & Africa
    Italy
    Luxury
    3,526 $m
    NEW
  • 95
    87
    Hennessy
    Europe & Africa
    France
    Alcohol
    3,513 $m
    -3%
  • 96
    NEW
    Marriott
    The Americas
    United States
    Hospitality
    3,502 $m
    NEW
  • 97
    93
    Shell
    Europe & Africa
    Netherlands
    Energy
    3,471 $m
    +4%
  • 98
    96
    Nivea
    Europe & Africa
    Germany
    FMCG
    3,401 $m
    +9%
  • 99
    NEW
    FedEx
    The Americas
    United States
    Transportation
    3,359 $m
    NEW
  • 100
    NEW
    Visa
    The Americas
    United States
    Financial Services
    3,338 $m
    NEW