Previous Years
Year:
No Results
  • 2007 Rank
    2006 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    65,324 $m
    -3%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    58,709 $m
    +3%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    57,090 $m
    +2%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    51,569 $m
    +5%
  • 05
    06
    Nokia
    Europe & Africa
    Finland
    Technology
    33,696 $m
    +12%
  • 06
    07
    Toyota
    Asia Pacific
    Japan
    Automotive
    32,070 $m
    +15%
  • 07
    05
    Intel
    The Americas
    United States
    Technology
    30,954 $m
    -4%
  • 08
    09
    McDonald's
    The Americas
    United States
    Restaurants
    29,398 $m
    +7%
  • 09
    08
    Disney
    The Americas
    United States
    Media
    29,210 $m
    +5%
  • 10
    10
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    23,568 $m
    +8%
  • 11
    11
    Citi
    The Americas
    United States
    Financial Services
    23,442 $m
    +9%
  • 12
    13
    HP
    The Americas
    United States
    Technology
    22,197 $m
    +9%
  • 13
    15
    BMW
    Europe & Africa
    Germany
    Automotive
    21,612 $m
    +10%
  • 14
    12
    Marlboro
    The Americas
    United States
    Tobacco
    21,282 $m
    0%
  • 15
    14
    American Express
    The Americas
    United States
    Financial Services
    20,827 $m
    +6%
  • 16
    16
    Gillette
    The Americas
    United States
    FMCG
    20,415 $m
    +4%
  • 17
    17
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    20,321 $m
    +15%
  • 18
    18
    Cisco
    The Americas
    United States
    Technology
    19,099 $m
    +9%
  • 19
    19
    Honda
    Asia Pacific
    Japan
    Automotive
    17,998 $m
    +6%
  • 21
    20
    Samsung
    Asia Pacific
    South Korea
    Technology
    16,853 $m
    +4%
  • 22
    21
    Merrill Lynch
    The Americas
    United States
    Financial Services
    14,343 $m
    +10%
  • 23
    28
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    13,563 $m
    +17%
  • 24
    23
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,950 $m
    +4%
  • 25
    26
    Sony
    Asia Pacific
    Japan
    Electronics
    12,907 $m
    +10%
  • 26
    22
    Pepsi
    The Americas
    United States
    Beverages
    12,888 $m
    +2%
  • 27
    29
    Oracle
    The Americas
    United States
    Technology
    12,448 $m
    +9%
  • 28
    32
    UPS
    The Americas
    United States
    Transportation
    12,013 $m
    +12%
  • 29
    31
    Nike
    The Americas
    United States
    Sporting Goods
    12,003 $m
    +10%
  • 30
    27
    Budweiser
    The Americas
    United States
    Alcohol
    11,652 $m
    0%
  • 31
    25
    Dell
    The Americas
    United States
    Technology
    11,554 $m
    -6%
  • 32
    33
    J.P. Morgan
    The Americas
    United States
    Financial Services
    11,433 $m
    +12%
  • 34
    34
    SAP
    Europe & Africa
    Germany
    Technology
    10,850 $m
    +8%
  • 35
    37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    10,663 $m
    +11%
  • 36
    35
    Canon
    Asia Pacific
    Japan
    Electronics
    10,581 $m
    +6%
  • 37
    36
    Morgan Stanley
    The Americas
    United States
    Financial Services
    10,340 $m
    +6%
  • 38
    41
    IKEA
    Europe & Africa
    Sweden
    Retail
    10,087 $m
    +15%
  • 39
    42
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    9,838 $m
    +13%
  • 40
    40
    Kellogg's
    The Americas
    United States
    FMCG
    9,341 $m
    +6%
  • 41
    30
    Ford
    The Americas
    United States
    Automotive
    8,982 $m
    -19%
  • 42
    48
    Philips
    Europe & Africa
    Netherlands
    Electronics
    7,741 $m
    +15%
  • 43
    44
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,737 $m
    -1%
  • 45
    45
    Harley-Davidson
    The Americas
    United States
    Automotive
    7,718 $m
    0%
  • 46
    46
    Gucci
    Europe & Africa
    Italy
    Luxury
    7,697 $m
    +8%
  • 47
    NEW
    AIG
    The Americas
    United States
    Financial Services
    7,490 $m
    NEW
  • 48
    47
    eBay
    The Americas
    United States
    Retail
    7,456 $m
    +10%
  • 49
    NEW
    AXA
    Europe & Africa
    France
    Financial Services
    7,327 $m
    NEW
  • 50
    49
    Accenture
    The Americas
    United States
    Business Services
    7,296 $m
    +8%
  • 51
    53
    L’Oréal
    Europe & Africa
    France
    FMCG
    7,045 $m
    +10%
  • 52
    50
    MTV
    The Americas
    United States
    Media
    6,907 $m
    +4%
  • 53
    54
    Heinz
    The Americas
    United States
    FMCG
    6,544 $m
    +5%
  • 54
    56
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    6,511 $m
    +8%
  • 55
    55
    Yahoo!
    The Americas
    United States
    Media
    6,067 $m
    0%
  • 56
    57
    Xerox
    The Americas
    United States
    Business Services
    6,050 $m
    +2%
  • 57
    58
    Colgate
    The Americas
    United States
    FMCG
    6,025 $m
    +7%
  • 58
    61
    Chanel
    Europe & Africa
    France
    Luxury
    5,830 $m
    +13%
  • 59
    59
    Wrigley
    The Americas
    United States
    FMCG
    5,777 $m
    +6%
  • 60
    60
    KFC
    The Americas
    United States
    Restaurants
    5,682 $m
    +6%
  • 61
    52
    Gap
    The Americas
    United States
    Apparel
    5,481 $m
    -15%
  • 62
    65
    Amazon
    The Americas
    United States
    Retail
    5,411 $m
    +15%
  • 63
    63
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    5,314 $m
    +8%
  • 65
    62
    Avon
    The Americas
    United States
    FMCG
    5,103 $m
    +1%
  • 66
    68
    Caterpillar
    The Americas
    United States
    Diversified
    5,059 $m
    +10%
  • 67
    67
    Danone
    Europe & Africa
    France
    FMCG
    5,019 $m
    +8%
  • 69
    71
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    4,767 $m
    +11%
  • 70
    64
    Kleenex
    The Americas
    United States
    FMCG
    4,600 $m
    -5%
  • 71
    72
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    4,589 $m
    +8%
  • 72
    75
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    4,453 $m
    +9%
  • 73
    81
    Hermès
    Europe & Africa
    France
    Luxury
    4,255 $m
    +10%
  • 74
    66
    Pizza Hut
    The Americas
    United States
    Restaurants
    4,254 $m
    -9%
  • 75
    80
    Porsche
    Europe & Africa
    Germany
    Automotive
    4,235 $m
    +8%
  • 76
    78
    Reuters
    Europe & Africa
    United Kingdom
    Media
    4,197 $m
    +6%
  • 77
    69
    Motorola
    The Americas
    United States
    Electronics
    4,149 $m
    -9%
  • 78
    77
    Panasonic
    Asia Pacific
    Japan
    Electronics
    4,135 $m
    +4%
  • 79
    82
    Tiffany & Co.
    The Americas
    United States
    Luxury
    4,003 $m
    +5%
  • 80
    NEW
    Allianz
    Europe & Africa
    Germany
    Financial Services
    3,957 $m
    NEW
  • 81
    85
    ING
    Europe & Africa
    Netherlands
    Financial Services
    3,880 $m
    +12%
  • 82
    70
    Kodak
    The Americas
    United States
    Electronics
    3,874 $m
    -12%
  • 83
    86
    Cartier
    Europe & Africa
    France
    Luxury
    3,852 $m
    +15%
  • 84
    76
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,794 $m
    -5%
  • 85
    87
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    3,739 $m
    +15%
  • 86
    79
    Kraft
    The Americas
    United States
    FMCG
    3,732 $m
    -5%
  • 87
    83
    Hennessy
    Europe & Africa
    France
    Alcohol
    3,638 $m
    +2%
  • 88
    91
    Starbucks
    The Americas
    United States
    Restaurants
    3,631 $m
    +17%
  • 89
    84
    Duracell
    The Americas
    United States
    FMCG
    3,605 $m
    +1%
  • 90
    88
    Johnson & Johnson
    The Americas
    United States
    FMCG
    3,445 $m
    +8%
  • 91
    93
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,379 $m
    +11%
  • 92
    92
    Lexus
    Asia Pacific
    Japan
    Automotive
    3,354 $m
    +9%
  • 93
    89
    Shell
    Europe & Africa
    Netherlands
    Energy
    3,331 $m
    +5%
  • 94
    96
    Prada
    Europe & Africa
    Italy
    Luxury
    3,286 $m
    +14%
  • 95
    98
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    3,221 $m
    +16%
  • 96
    99
    Nivea
    Europe & Africa
    Germany
    FMCG
    3,116 $m
    +16%
  • 97
    94
    LG
    Asia Pacific
    South Korea
    Electronics
    3,100 $m
    +3%
  • 98
    90
    Nissan
    Asia Pacific
    Japan
    Automotive
    3,072 $m
    -1%
  • 99
    NEW
    Ralph Lauren
    The Americas
    United States
    Apparel
    3,046 $m
    NEW
  • 100
    NEW
    Hertz
    The Americas
    United States
    Automotive
    3,026 $m
    NEW