Previous Years
Year:
No Results
  • 2006 Rank
    2005 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    67,000 $m
    -1%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    56,926 $m
    -5%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    56,201 $m
    +5%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    48,907 $m
    +4%
  • 05
    05
    Intel
    The Americas
    United States
    Technology
    32,319 $m
    -9%
  • 06
    06
    Nokia
    Europe & Africa
    Finland
    Technology
    30,131 $m
    +14%
  • 07
    09
    Toyota
    Asia Pacific
    Japan
    Automotive
    27,941 $m
    +12%
  • 08
    07
    Disney
    The Americas
    United States
    Media
    27,848 $m
    +5%
  • 09
    08
    McDonald's
    The Americas
    United States
    Restaurants
    27,501 $m
    +6%
  • 10
    11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    21,795 $m
    +9%
  • 11
    12
    Citi
    The Americas
    United States
    Financial Services
    21,458 $m
    +7%
  • 12
    10
    Marlboro
    The Americas
    United States
    Tobacco
    21,350 $m
    +1%
  • 13
    13
    HP
    The Americas
    United States
    Technology
    20,458 $m
    +8%
  • 14
    14
    American Express
    The Americas
    United States
    Financial Services
    19,641 $m
    +6%
  • 15
    16
    BMW
    Europe & Africa
    Germany
    Automotive
    19,617 $m
    +15%
  • 16
    15
    Gillette
    The Americas
    United States
    FMCG
    19,579 $m
    +12%
  • 17
    18
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    17,606 $m
    +10%
  • 18
    17
    Cisco
    The Americas
    United States
    Technology
    17,532 $m
    +6%
  • 19
    19
    Honda
    Asia Pacific
    Japan
    Automotive
    17,049 $m
    +8%
  • 20
    20
    Samsung
    Asia Pacific
    South Korea
    Technology
    16,169 $m
    +8%
  • 21
    25
    Merrill Lynch
    The Americas
    United States
    Financial Services
    13,001 $m
    +8%
  • 22
    23
    Pepsi
    The Americas
    United States
    Beverages
    12,690 $m
    +2%
  • 23
    24
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,507 $m
    +2%
  • 25
    21
    Dell
    The Americas
    United States
    Technology
    12,256 $m
    -7%
  • 26
    28
    Sony
    Asia Pacific
    Japan
    Electronics
    11,695 $m
    +9%
  • 27
    26
    Budweiser
    The Americas
    United States
    Alcohol
    11,662 $m
    -2%
  • 28
    29
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    11,622 $m
    +11%
  • 29
    27
    Oracle
    The Americas
    United States
    Technology
    11,459 $m
    +5%
  • 30
    22
    Ford
    The Americas
    United States
    Automotive
    11,056 $m
    -16%
  • 31
    30
    Nike
    The Americas
    United States
    Sporting Goods
    10,897 $m
    +8%
  • 32
    32
    UPS
    The Americas
    United States
    Transportation
    10,712 $m
    +8%
  • 33
    34
    J.P. Morgan
    The Americas
    United States
    Financial Services
    10,205 $m
    +8%
  • 34
    36
    SAP
    Europe & Africa
    Germany
    Technology
    10,007 $m
    +11%
  • 35
    35
    Canon
    Asia Pacific
    Japan
    Electronics
    9,968 $m
    +10%
  • 36
    33
    Morgan Stanley
    The Americas
    United States
    Financial Services
    9,762 $m
    0%
  • 37
    37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    9,640 $m
    +13%
  • 38
    31
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    9,591 $m
    -4%
  • 39
    41
    Apple
    The Americas
    United States
    Technology
    9,130 $m
    +14%
  • 40
    39
    Kellogg's
    The Americas
    United States
    FMCG
    8,776 $m
    +6%
  • 41
    42
    IKEA
    Europe & Africa
    Sweden
    Retail
    8,763 $m
    +12%
  • 42
    44
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    8,734 $m
    +15%
  • 43
    43
    Novartis
    Europe & Africa
    Switzerland
    Pharmaceuticals
    7,880 $m
    +2%
  • 44
    45
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,828 $m
    +4%
  • 45
    46
    Harley-Davidson
    The Americas
    United States
    Automotive
    7,739 $m
    +5%
  • 46
    49
    Gucci
    Europe & Africa
    Italy
    Luxury
    7,158 $m
    +8%
  • 48
    53
    Philips
    Europe & Africa
    Netherlands
    Electronics
    6,730 $m
    +14%
  • 49
    51
    Accenture
    The Americas
    United States
    Business Services
    6,728 $m
    +10%
  • 50
    48
    MTV
    The Americas
    United States
    Media
    6,627 $m
    0%
  • 51
    50
    Nintendo
    Asia Pacific
    Japan
    Electronics
    6,559 $m
    +1%
  • 52
    40
    Gap
    The Americas
    United States
    Apparel
    6,416 $m
    -22%
  • 53
    52
    L’Oréal
    Europe & Africa
    France
    FMCG
    6,392 $m
    +6%
  • 54
    47
    Heinz
    The Americas
    United States
    FMCG
    6,223 $m
    -10%
  • 55
    58
    Yahoo!
    The Americas
    United States
    Media
    6,056 $m
    +15%
  • 56
    56
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    6,032 $m
    +7%
  • 57
    54
    Xerox
    The Americas
    United States
    Business Services
    5,918 $m
    +4%
  • 58
    60
    Colgate
    The Americas
    United States
    FMCG
    5,633 $m
    +9%
  • 59
    57
    Wrigley
    The Americas
    United States
    FMCG
    5,449 $m
    -2%
  • 60
    61
    KFC
    The Americas
    United States
    Restaurants
    5,350 $m
    +5%
  • 61
    65
    Chanel
    Europe & Africa
    France
    Luxury
    5,156 $m
    +8%
  • 62
    59
    Avon
    The Americas
    United States
    FMCG
    5,040 $m
    -3%
  • 63
    66
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    4,932 $m
    +4%
  • 64
    64
    Kleenex
    The Americas
    United States
    FMCG
    4,842 $m
    -2%
  • 65
    68
    Amazon
    The Americas
    United States
    Retail
    4,707 $m
    +11%
  • 66
    63
    Pizza Hut
    The Americas
    United States
    Restaurants
    4,694 $m
    -5%
  • 67
    67
    Danone
    Europe & Africa
    France
    FMCG
    4,638 $m
    +3%
  • 68
    70
    Caterpillar
    The Americas
    United States
    Diversified
    4,580 $m
    +12%
  • 70
    62
    Kodak
    The Americas
    United States
    Electronics
    4,406 $m
    -12%
  • 71
    71
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    4,290 $m
    +6%
  • 72
    72
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    4,237 $m
    +8%
  • 73
    77
    Zara
    Europe & Africa
    Spain
    Apparel
    4,235 $m
    +14%
  • 74
    79
    Audi
    Europe & Africa
    Germany
    Automotive
    4,165 $m
    +13%
  • 76
    75
    BP
    Europe & Africa
    United Kingdom
    Energy
    4,010 $m
    +5%
  • 77
    78
    Panasonic
    Asia Pacific
    Japan
    Electronics
    3,977 $m
    +7%
  • 78
    74
    Reuters
    Europe & Africa
    United Kingdom
    Media
    3,961 $m
    +2%
  • 79
    69
    Kraft
    The Americas
    United States
    FMCG
    3,943 $m
    -7%
  • 80
    76
    Porsche
    Europe & Africa
    Germany
    Automotive
    3,927 $m
    +4%
  • 81
    82
    Hermès
    Europe & Africa
    France
    Luxury
    3,854 $m
    +9%
  • 82
    81
    Tiffany & Co.
    The Americas
    United States
    Luxury
    3,819 $m
    +6%
  • 83
    86
    Hennessy
    Europe & Africa
    France
    Alcohol
    3,576 $m
    +12%
  • 84
    80
    Duracell
    The Americas
    United States
    FMCG
    3,576 $m
    -3%
  • 85
    87
    ING
    Europe & Africa
    Netherlands
    Financial Services
    3,474 $m
    +9%
  • 86
    89
    Cartier
    Europe & Africa
    France
    Luxury
    3,360 $m
    +10%
  • 87
    92
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    3,257 $m
    +9%
  • 88
    91
    Johnson & Johnson
    The Americas
    United States
    FMCG
    3,193 $m
    +5%
  • 89
    90
    Shell
    Europe & Africa
    Netherlands
    Energy
    3,173 $m
    +4%
  • 90
    85
    Nissan
    Asia Pacific
    Japan
    Automotive
    3,108 $m
    -3%
  • 92
    NEW
    Lexus
    Asia Pacific
    Japan
    Automotive
    3,070 $m
    NEW
  • 93
    88
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,032 $m
    -2%
  • 94
    97
    LG
    Asia Pacific
    South Korea
    Electronics
    3,010 $m
    +14%
  • 95
    94
    Bulgari
    Europe & Africa
    Italy
    Luxury
    2,875 $m
    +6%
  • 96
    93
    Prada
    Europe & Africa
    Italy
    Luxury
    2,874 $m
    +4%
  • 97
    95
    Armani
    Europe & Africa
    Italy
    Luxury
    2,783 $m
    +4%
  • 98
    NEW
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    2,783 $m
    NEW
  • 99
    98
    Nivea
    Europe & Africa
    Germany
    FMCG
    2,692 $m
    +4%
  • 100
    96
    Levi's
    The Americas
    United States
    Apparel
    2,689 $m
    +1%