Previous Years
Year:
No Results
  • 2005 Rank
    2004 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    67,525 $m
    0%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    59,941 $m
    -2%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    53,376 $m
    -1%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    46,996 $m
    +7%
  • 05
    05
    Intel
    The Americas
    United States
    Technology
    35,588 $m
    +6%
  • 06
    08
    Nokia
    Europe & Africa
    Finland
    Technology
    26,452 $m
    +10%
  • 07
    06
    Disney
    The Americas
    United States
    Media
    26,441 $m
    -2%
  • 08
    07
    McDonald's
    The Americas
    United States
    Restaurants
    26,014 $m
    +4%
  • 09
    09
    Toyota
    Asia Pacific
    Japan
    Automotive
    24,837 $m
    +10%
  • 10
    10
    Marlboro
    The Americas
    United States
    Tobacco
    21,189 $m
    -4%
  • 11
    11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    20,006 $m
    -6%
  • 12
    13
    Citi
    The Americas
    United States
    Financial Services
    19,967 $m
    0%
  • 13
    12
    HP
    The Americas
    United States
    Technology
    18,866 $m
    -10%
  • 14
    14
    American Express
    The Americas
    United States
    Financial Services
    18,559 $m
    +5%
  • 15
    15
    Gillette
    The Americas
    United States
    FMCG
    17,534 $m
    +5%
  • 16
    17
    BMW
    Europe & Africa
    Germany
    Automotive
    17,126 $m
    +8%
  • 17
    16
    Cisco
    The Americas
    United States
    Technology
    16,592 $m
    +4%
  • 18
    44
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    16,077 $m
    -101%
  • 19
    18
    Honda
    Asia Pacific
    Japan
    Automotive
    15,788 $m
    +6%
  • 21
    25
    Dell
    The Americas
    United States
    Technology
    13,231 $m
    +15%
  • 22
    19
    Ford
    The Americas
    United States
    Automotive
    13,159 $m
    -9%
  • 23
    22
    Pepsi
    The Americas
    United States
    Beverages
    12,399 $m
    +3%
  • 24
    23
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,241 $m
    +3%
  • 25
    26
    Merrill Lynch
    The Americas
    United States
    Financial Services
    12,018 $m
    +5%
  • 26
    24
    Budweiser
    The Americas
    United States
    Alcohol
    11,878 $m
    0%
  • 27
    28
    Oracle
    The Americas
    United States
    Technology
    10,887 $m
    0%
  • 28
    20
    Sony
    Asia Pacific
    Japan
    Electronics
    10,754 $m
    -16%
  • 30
    31
    Nike
    The Americas
    United States
    Sporting Goods
    10,114 $m
    +9%
  • 31
    29
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    9,981 $m
    -6%
  • 32
    NEW
    UPS
    The Americas
    United States
    Transportation
    9,923 $m
    NEW
  • 33
    27
    Morgan Stanley
    The Americas
    United States
    Financial Services
    9,777 $m
    -15%
  • 34
    30
    J.P. Morgan
    The Americas
    United States
    Financial Services
    9,455 $m
    -3%
  • 35
    35
    Canon
    Asia Pacific
    Japan
    Electronics
    9,044 $m
    +12%
  • 36
    34
    SAP
    Europe & Africa
    Germany
    Technology
    9,006 $m
    +8%
  • 37
    37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    8,495 $m
    +7%
  • 38
    NEW
    Google
    The Americas
    United States
    Technology
    8,461 $m
    NEW
  • 39
    36
    Kellogg's
    The Americas
    United States
    FMCG
    8,306 $m
    +3%
  • 40
    38
    Gap
    The Americas
    United States
    Apparel
    8,195 $m
    +4%
  • 42
    40
    IKEA
    Europe & Africa
    Sweden
    Retail
    7,817 $m
    +9%
  • 43
    NEW
    Novartis
    Europe & Africa
    Switzerland
    Pharmaceuticals
    7,746 $m
    NEW
  • 45
    39
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,507 $m
    +1%
  • 46
    41
    Harley-Davidson
    The Americas
    United States
    Automotive
    7,346 $m
    +4%
  • 47
    42
    Heinz
    The Americas
    United States
    FMCG
    6,932 $m
    -1%
  • 48
    47
    MTV
    The Americas
    United States
    Media
    6,647 $m
    +3%
  • 49
    59
    Gucci
    Europe & Africa
    Italy
    Luxury
    6,619 $m
    -101%
  • 50
    46
    Nintendo
    Asia Pacific
    Japan
    Electronics
    6,470 $m
    0%
  • 51
    50
    Accenture
    The Americas
    United States
    Business Services
    6,142 $m
    +6%
  • 52
    49
    L’Oréal
    Europe & Africa
    France
    FMCG
    6,005 $m
    +2%
  • 53
    65
    Philips
    Europe & Africa
    Netherlands
    Electronics
    5,901 $m
    -101%
  • 54
    51
    Xerox
    The Americas
    United States
    Business Services
    5,705 $m
    0%
  • 56
    48
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    5,617 $m
    -12%
  • 57
    52
    Wrigley
    The Americas
    United States
    FMCG
    5,543 $m
    +2%
  • 58
    61
    Yahoo!
    The Americas
    United States
    Media
    5,256 $m
    +16%
  • 59
    58
    Avon
    The Americas
    United States
    FMCG
    5,213 $m
    +8%
  • 60
    56
    Colgate
    The Americas
    United States
    FMCG
    5,186 $m
    +5%
  • 61
    54
    KFC
    The Americas
    United States
    Restaurants
    5,112 $m
    0%
  • 62
    53
    Kodak
    The Americas
    United States
    Electronics
    4,979 $m
    -5%
  • 63
    55
    Pizza Hut
    The Americas
    United States
    Restaurants
    4,963 $m
    -2%
  • 64
    57
    Kleenex
    The Americas
    United States
    FMCG
    4,922 $m
    +1%
  • 65
    64
    Chanel
    Europe & Africa
    France
    Luxury
    4,778 $m
    +8%
  • 66
    62
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    4,744 $m
    +5%
  • 67
    63
    Danone
    Europe & Africa
    France
    FMCG
    4,513 $m
    +1%
  • 68
    66
    Amazon
    The Americas
    United States
    Retail
    4,248 $m
    +2%
  • 69
    67
    Kraft
    The Americas
    United States
    FMCG
    4,238 $m
    +3%
  • 70
    68
    Caterpillar
    The Americas
    United States
    Diversified
    4,085 $m
    +7%
  • 71
    69
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    4,033 $m
    +8%
  • 72
    70
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    3,906 $m
    +5%
  • 73
    76
    Motorola
    The Americas
    United States
    Electronics
    3,877 $m
    +11%
  • 74
    71
    Reuters
    Europe & Africa
    United Kingdom
    Media
    3,866 $m
    +5%
  • 75
    72
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,802 $m
    +4%
  • 76
    74
    Porsche
    Europe & Africa
    Germany
    Automotive
    3,777 $m
    +4%
  • 77
    NEW
    Zara
    Europe & Africa
    Spain
    Apparel
    3,730 $m
    NEW
  • 78
    77
    Panasonic
    Asia Pacific
    Japan
    Electronics
    3,714 $m
    +7%
  • 79
    81
    Audi
    Europe & Africa
    Germany
    Automotive
    3,686 $m
    +12%
  • 80
    80
    Duracell
    The Americas
    United States
    FMCG
    3,679 $m
    +9%
  • 81
    75
    Tiffany & Co.
    The Americas
    United States
    Luxury
    3,618 $m
    -1%
  • 82
    79
    Hermès
    Europe & Africa
    France
    Luxury
    3,540 $m
    +5%
  • 83
    78
    Hertz
    The Americas
    United States
    Automotive
    3,521 $m
    +3%
  • 84
    NEW
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    3,480 $m
    NEW
  • 85
    90
    Nissan
    Asia Pacific
    Japan
    Automotive
    3,203 $m
    +13%
  • 86
    83
    Hennessy
    Europe & Africa
    France
    Alcohol
    3,201 $m
    +4%
  • 87
    88
    ING
    Europe & Africa
    Netherlands
    Financial Services
    3,177 $m
    +11%
  • 88
    86
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    3,097 $m
    +4%
  • 89
    91
    Cartier
    Europe & Africa
    France
    Luxury
    3,050 $m
    +11%
  • 90
    84
    Shell
    Europe & Africa
    Netherlands
    Energy
    3,048 $m
    +2%
  • 91
    87
    Johnson & Johnson
    The Americas
    United States
    FMCG
    3,040 $m
    +3%
  • 92
    89
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    2,991 $m
    +5%
  • 93
    95
    Prada
    Europe & Africa
    Italy
    Luxury
    2,760 $m
    +7%
  • 94
    NEW
    Bulgari
    Europe & Africa
    Italy
    Luxury
    2,715 $m
    NEW
  • 95
    93
    Armani
    Europe & Africa
    Italy
    Luxury
    2,677 $m
    +2%
  • 96
    85
    Levi's
    The Americas
    United States
    Apparel
    2,655 $m
    -11%
  • 97
    NEW
    LG
    Asia Pacific
    South Korea
    Electronics
    2,645 $m
    NEW
  • 98
    97
    Nivea
    Europe & Africa
    Germany
    FMCG
    2,576 $m
    +7%
  • 99
    98
    Starbucks
    The Americas
    United States
    Restaurants
    2,576 $m
    +7%
  • 100
    99
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    2,357 $m
    -1%