Previous Years
Year:
No Results
  • 2004 Rank
    2003 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    67,394 $m
    -4%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    61,372 $m
    -6%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    53,791 $m
    +4%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    44,111 $m
    +4%
  • 05
    05
    Intel
    The Americas
    United States
    Technology
    33,499 $m
    +8%
  • 06
    07
    Disney
    The Americas
    United States
    Media
    27,113 $m
    -3%
  • 07
    08
    McDonald's
    The Americas
    United States
    Restaurants
    25,001 $m
    +1%
  • 08
    06
    Nokia
    Europe & Africa
    Finland
    Technology
    24,041 $m
    -18%
  • 09
    11
    Toyota
    Asia Pacific
    Japan
    Automotive
    22,673 $m
    +9%
  • 10
    09
    Marlboro
    The Americas
    United States
    Tobacco
    22,128 $m
    0%
  • 11
    10
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    21,331 $m
    0%
  • 12
    12
    HP
    The Americas
    United States
    Technology
    20,978 $m
    +6%
  • 13
    13
    Citi
    The Americas
    United States
    Financial Services
    19,971 $m
    +8%
  • 14
    15
    American Express
    The Americas
    United States
    Financial Services
    17,683 $m
    +5%
  • 15
    16
    Gillette
    The Americas
    United States
    FMCG
    16,723 $m
    +5%
  • 16
    17
    Cisco
    The Americas
    United States
    Technology
    15,948 $m
    +1%
  • 17
    19
    BMW
    Europe & Africa
    Germany
    Automotive
    15,886 $m
    +5%
  • 18
    18
    Honda
    Asia Pacific
    Japan
    Automotive
    14,874 $m
    -5%
  • 19
    14
    Ford
    The Americas
    United States
    Automotive
    14,475 $m
    -15%
  • 20
    20
    Sony
    Asia Pacific
    Japan
    Electronics
    12,759 $m
    -3%
  • 22
    23
    Pepsi
    The Americas
    United States
    Beverages
    12,066 $m
    +2%
  • 23
    21
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    11,892 $m
    -4%
  • 24
    22
    Budweiser
    The Americas
    United States
    Alcohol
    11,846 $m
    0%
  • 25
    29
    Dell
    The Americas
    United States
    Technology
    11,500 $m
    +11%
  • 26
    27
    Merrill Lynch
    The Americas
    United States
    Financial Services
    11,499 $m
    +9%
  • 27
    26
    Morgan Stanley
    The Americas
    United States
    Financial Services
    11,498 $m
    +8%
  • 28
    24
    Oracle
    The Americas
    United States
    Technology
    10,935 $m
    -3%
  • 29
    28
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    10,635 $m
    +2%
  • 30
    31
    J.P. Morgan
    The Americas
    United States
    Financial Services
    9,782 $m
    +7%
  • 31
    33
    Nike
    The Americas
    United States
    Sporting Goods
    9,260 $m
    +13%
  • 32
    30
    Merck
    The Americas
    United States
    Pharmaceuticals
    8,811 $m
    -6%
  • 34
    35
    SAP
    Europe & Africa
    Germany
    Technology
    8,323 $m
    +8%
  • 35
    39
    Canon
    Asia Pacific
    Japan
    Electronics
    8,055 $m
    +12%
  • 36
    38
    Kellogg's
    The Americas
    United States
    FMCG
    8,029 $m
    +8%
  • 37
    41
    Goldman Sachs
    The Americas
    United States
    Financial Services
    7,954 $m
    +13%
  • 38
    36
    Gap
    The Americas
    United States
    Apparel
    7,873 $m
    +2%
  • 39
    NEW
    Siemens
    Europe & Africa
    Germany
    Diversified
    7,470 $m
    NEW
  • 40
    43
    IKEA
    Europe & Africa
    Sweden
    Retail
    7,182 $m
    +4%
  • 41
    44
    Harley-Davidson
    The Americas
    United States
    Automotive
    7,057 $m
    +4%
  • 42
    40
    Heinz
    The Americas
    United States
    FMCG
    7,026 $m
    -1%
  • 44
    45
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    6,602 $m
    -2%
  • 45
    NEW
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    6,526 $m
    NEW
  • 46
    32
    Nintendo
    Asia Pacific
    Japan
    Electronics
    6,479 $m
    -21%
  • 47
    46
    MTV
    The Americas
    United States
    Media
    6,456 $m
    +3%
  • 48
    42
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    6,410 $m
    -8%
  • 49
    47
    L’Oréal
    Europe & Africa
    France
    FMCG
    5,902 $m
    +5%
  • 50
    52
    Accenture
    The Americas
    United States
    Business Services
    5,772 $m
    +9%
  • 51
    48
    Xerox
    The Americas
    United States
    Business Services
    5,696 $m
    +2%
  • 52
    55
    Wrigley
    The Americas
    United States
    FMCG
    5,424 $m
    +7%
  • 53
    34
    Kodak
    The Americas
    United States
    Electronics
    5,231 $m
    -33%
  • 54
    49
    KFC
    The Americas
    United States
    Restaurants
    5,118 $m
    -8%
  • 55
    51
    Pizza Hut
    The Americas
    United States
    Restaurants
    5,050 $m
    -5%
  • 56
    56
    Colgate
    The Americas
    United States
    FMCG
    4,929 $m
    +5%
  • 57
    54
    Kleenex
    The Americas
    United States
    FMCG
    4,881 $m
    -3%
  • 58
    57
    Avon
    The Americas
    United States
    FMCG
    4,849 $m
    +5%
  • 59
    53
    Gucci
    Europe & Africa
    Italy
    Luxury
    4,715 $m
    -8%
  • 60
    NEW
    eBay
    The Americas
    United States
    Retail
    4,700 $m
    NEW
  • 62
    60
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    4,529 $m
    +2%
  • 63
    62
    Danone
    Europe & Africa
    France
    FMCG
    4,488 $m
    +6%
  • 64
    61
    Chanel
    Europe & Africa
    France
    Luxury
    4,416 $m
    +2%
  • 65
    59
    Philips
    Europe & Africa
    Netherlands
    Electronics
    4,378 $m
    -2%
  • 67
    63
    Kraft
    The Americas
    United States
    FMCG
    4,112 $m
    -1%
  • 68
    75
    Caterpillar
    The Americas
    United States
    Diversified
    3,801 $m
    +13%
  • 69
    67
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    3,740 $m
    +2%
  • 70
    68
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    3,720 $m
    +1%
  • 71
    76
    Reuters
    Europe & Africa
    United Kingdom
    Media
    3,691 $m
    +12%
  • 72
    69
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,662 $m
    +2%
  • 73
    66
    Time
    The Americas
    United States
    Media
    3,651 $m
    -4%
  • 74
    NEW
    Porsche
    Europe & Africa
    Germany
    Automotive
    3,646 $m
    NEW
  • 75
    70
    Tiffany & Co.
    The Americas
    United States
    Luxury
    3,638 $m
    +3%
  • 76
    81
    Motorola
    The Americas
    United States
    Electronics
    3,483 $m
    +12%
  • 77
    79
    Panasonic
    Asia Pacific
    Japan
    Electronics
    3,480 $m
    +7%
  • 78
    78
    Hertz
    The Americas
    United States
    Automotive
    3,411 $m
    +4%
  • 79
    73
    Hermès
    Europe & Africa
    France
    Luxury
    3,376 $m
    -1%
  • 80
    71
    Duracell
    The Americas
    United States
    FMCG
    3,362 $m
    -2%
  • 81
    NEW
    Audi
    Europe & Africa
    Germany
    Automotive
    3,288 $m
    NEW
  • 82
    64
    AOL
    The Americas
    United States
    Media
    3,248 $m
    -18%
  • 83
    82
    Hennessy
    Europe & Africa
    France
    Alcohol
    3,084 $m
    +3%
  • 84
    83
    Shell
    Europe & Africa
    Netherlands
    Energy
    2,985 $m
    0%
  • 85
    77
    Levi's
    The Americas
    United States
    Apparel
    2,979 $m
    -10%
  • 86
    85
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    2,975 $m
    +6%
  • 87
    86
    Johnson & Johnson
    The Americas
    United States
    FMCG
    2,952 $m
    +9%
  • 88
    NEW
    ING
    Europe & Africa
    Netherlands
    Financial Services
    2,864 $m
    NEW
  • 89
    88
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    2,861 $m
    +13%
  • 90
    89
    Nissan
    Asia Pacific
    Japan
    Automotive
    2,833 $m
    +14%
  • 91
    NEW
    Cartier
    Europe & Africa
    France
    Luxury
    2,749 $m
    NEW
  • 92
    NEW
    Estee Lauder
    The Americas
    United States
    FMCG
    2,634 $m
    NEW
  • 93
    NEW
    Armani
    Europe & Africa
    Italy
    Luxury
    2,613 $m
    NEW
  • 94
    84
    Boeing
    The Americas
    United States
    Diversified
    2,576 $m
    -10%
  • 95
    87
    Prada
    Europe & Africa
    Italy
    Luxury
    2,568 $m
    +1%
  • 96
    91
    Mobil
    The Americas
    United States
    Energy
    2,492 $m
    +4%
  • 97
    92
    Nivea
    Europe & Africa
    Germany
    FMCG
    2,409 $m
    +8%
  • 98
    93
    Starbucks
    The Americas
    United States
    Restaurants
    2,400 $m
    +12%
  • 99
    90
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    2,380 $m
    -2%
  • 100
    95
    Ralph Lauren
    The Americas
    United States
    Apparel
    2,147 $m
    +5%