Previous Years
Year:
No Results
  • 2003 Rank
    2002 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    70,453 $m
    +1%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    65,174 $m
    +2%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    51,767 $m
    +1%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    42,340 $m
    +2%
  • 05
    05
    Intel
    The Americas
    United States
    Technology
    31,112 $m
    +1%
  • 06
    06
    Nokia
    Europe & Africa
    Finland
    Technology
    29,440 $m
    -2%
  • 07
    07
    Disney
    The Americas
    United States
    Media
    28,036 $m
    -4%
  • 08
    08
    McDonald's
    The Americas
    United States
    Restaurants
    24,699 $m
    -6%
  • 09
    09
    Marlboro
    The Americas
    United States
    Tobacco
    22,183 $m
    -8%
  • 10
    10
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    21,371 $m
    +2%
  • 11
    12
    Toyota
    Asia Pacific
    Japan
    Automotive
    20,784 $m
    +7%
  • 13
    13
    Citi
    The Americas
    United States
    Financial Services
    18,571 $m
    +3%
  • 14
    11
    Ford
    The Americas
    United States
    Automotive
    17,066 $m
    -16%
  • 15
    15
    American Express
    The Americas
    United States
    Financial Services
    16,833 $m
    +3%
  • 16
    19
    Gillette
    The Americas
    United States
    FMCG
    15,978 $m
    +7%
  • 17
    16
    Cisco
    The Americas
    United States
    Technology
    15,789 $m
    -3%
  • 18
    18
    Honda
    Asia Pacific
    Japan
    Automotive
    15,625 $m
    +4%
  • 19
    20
    BMW
    Europe & Africa
    Germany
    Automotive
    15,106 $m
    +5%
  • 20
    21
    Sony
    Asia Pacific
    Japan
    Electronics
    13,153 $m
    -5%
  • 21
    22
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,336 $m
    -4%
  • 22
    24
    Budweiser
    The Americas
    United States
    Alcohol
    11,894 $m
    +5%
  • 23
    45
    Pepsi
    The Americas
    United States
    Beverages
    11,777 $m
    +6%
  • 24
    23
    Oracle
    The Americas
    United States
    Technology
    11,263 $m
    -2%
  • 26
    26
    Morgan Stanley
    The Americas
    United States
    Financial Services
    10,691 $m
    -5%
  • 27
    25
    Merrill Lynch
    The Americas
    United States
    Financial Services
    10,521 $m
    -6%
  • 28
    28
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    10,455 $m
    +7%
  • 30
    33
    Merck
    The Americas
    United States
    Pharmaceuticals
    9,407 $m
    +3%
  • 31
    29
    J.P. Morgan
    The Americas
    United States
    Financial Services
    9,120 $m
    -6%
  • 32
    32
    Nintendo
    Asia Pacific
    Japan
    Electronics
    8,190 $m
    -11%
  • 33
    35
    Nike
    The Americas
    United States
    Sporting Goods
    8,167 $m
    +6%
  • 34
    30
    Kodak
    The Americas
    United States
    Electronics
    7,826 $m
    -19%
  • 36
    36
    Gap
    The Americas
    United States
    Apparel
    7,688 $m
    +4%
  • 37
    NEW
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    7,565 $m
    NEW
  • 38
    40
    Kellogg's
    The Americas
    United States
    FMCG
    7,438 $m
    +3%
  • 39
    43
    Canon
    Asia Pacific
    Japan
    Electronics
    7,192 $m
    +7%
  • 40
    37
    Heinz
    The Americas
    United States
    FMCG
    7,097 $m
    -3%
  • 41
    39
    Goldman Sachs
    The Americas
    United States
    Financial Services
    7,039 $m
    -2%
  • 42
    38
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    6,938 $m
    -4%
  • 43
    44
    IKEA
    Europe & Africa
    Sweden
    Retail
    6,918 $m
    +6%
  • 44
    46
    Harley-Davidson
    The Americas
    United States
    Automotive
    6,775 $m
    +8%
  • 45
    41
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    6,708 $m
    -5%
  • 46
    47
    MTV
    The Americas
    United States
    Media
    6,278 $m
    +3%
  • 48
    51
    Xerox
    The Americas
    United States
    Business Services
    5,578 $m
    +5%
  • 49
    49
    KFC
    The Americas
    United States
    Restaurants
    5,576 $m
    +4%
  • 50
    50
    Apple
    The Americas
    United States
    Technology
    5,554 $m
    +4%
  • 51
    48
    Pizza Hut
    The Americas
    United States
    Restaurants
    5,312 $m
    -12%
  • 52
    53
    Accenture
    The Americas
    United States
    Business Services
    5,301 $m
    +2%
  • 53
    52
    Gucci
    Europe & Africa
    Italy
    Luxury
    5,100 $m
    -4%
  • 54
    55
    Kleenex
    The Americas
    United States
    FMCG
    5,057 $m
    0%
  • 55
    57
    Wrigley
    The Americas
    United States
    FMCG
    5,057 $m
    +7%
  • 56
    59
    Colgate
    The Americas
    United States
    FMCG
    4,686 $m
    +2%
  • 57
    62
    Avon
    The Americas
    United States
    FMCG
    4,631 $m
    +5%
  • 58
    56
    Sun Microsystems
    The Americas
    United States
    Business Services
    4,465 $m
    -6%
  • 59
    60
    Philips
    Europe & Africa
    Netherlands
    Electronics
    4,464 $m
    -2%
  • 60
    61
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    4,460 $m
    +1%
  • 61
    64
    Chanel
    Europe & Africa
    France
    Luxury
    4,315 $m
    +1%
  • 62
    66
    Danone
    Europe & Africa
    France
    FMCG
    4,237 $m
    +5%
  • 63
    65
    Kraft
    The Americas
    United States
    FMCG
    4,171 $m
    +2%
  • 64
    63
    AOL
    The Americas
    United States
    Media
    3,961 $m
    -8%
  • 65
    67
    Yahoo!
    The Americas
    United States
    Media
    3,895 $m
    +1%
  • 66
    70
    Time
    The Americas
    United States
    Media
    3,784 $m
    +3%
  • 67
    68
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    3,679 $m
    0%
  • 68
    69
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    3,673 $m
    0%
  • 69
    76
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,582 $m
    +6%
  • 70
    72
    Tiffany & Co.
    The Americas
    United States
    Luxury
    3,540 $m
    +2%
  • 71
    75
    Duracell
    The Americas
    United States
    FMCG
    3,438 $m
    +1%
  • 72
    78
    Bacardi
    The Americas
    Bermuda
    Alcohol
    3,431 $m
    +3%
  • 73
    NEW
    Hermès
    Europe & Africa
    France
    Luxury
    3,416 $m
    NEW
  • 74
    80
    Amazon
    The Americas
    United States
    Retail
    3,403 $m
    +7%
  • 75
    79
    Caterpillar
    The Americas
    United States
    Diversified
    3,363 $m
    +5%
  • 76
    58
    Reuters
    Europe & Africa
    United Kingdom
    Media
    3,300 $m
    -28%
  • 77
    73
    Levi's
    The Americas
    United States
    Apparel
    3,298 $m
    -5%
  • 78
    77
    Hertz
    The Americas
    United States
    Automotive
    3,288 $m
    -2%
  • 79
    81
    Panasonic
    Asia Pacific
    Japan
    Electronics
    3,257 $m
    +4%
  • 80
    71
    Ericsson
    Europe & Africa
    Sweden
    Electronics
    3,153 $m
    -12%
  • 81
    74
    Motorola
    The Americas
    United States
    Electronics
    3,103 $m
    -9%
  • 82
    NEW
    Hennessy
    Europe & Africa
    France
    Alcohol
    2,996 $m
    NEW
  • 83
    83
    Shell
    Europe & Africa
    Netherlands
    Energy
    2,983 $m
    +6%
  • 84
    82
    Boeing
    The Americas
    United States
    Diversified
    2,864 $m
    -4%
  • 85
    84
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    2,806 $m
    +3%
  • 86
    85
    Johnson & Johnson
    The Americas
    United States
    FMCG
    2,706 $m
    +8%
  • 87
    86
    Prada
    Europe & Africa
    Italy
    Luxury
    2,535 $m
    +2%
  • 88
    87
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    2,524 $m
    +3%
  • 89
    NEW
    Nissan
    Asia Pacific
    Japan
    Automotive
    2,495 $m
    NEW
  • 90
    88
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    2,431 $m
    +1%
  • 91
    89
    Mobil
    The Americas
    United States
    Energy
    2,407 $m
    +2%
  • 92
    91
    Nivea
    Europe & Africa
    Germany
    FMCG
    2,221 $m
    +8%
  • 93
    93
    Starbucks
    The Americas
    United States
    Restaurants
    2,136 $m
    +9%
  • 94
    90
    Burger King
    The Americas
    United States
    Restaurants
    2,121 $m
    -2%
  • 95
    95
    Ralph Lauren
    The Americas
    United States
    Apparel
    2,048 $m
    +6%
  • 96
    96
    FedEx
    The Americas
    United States
    Transportation
    2,032 $m
    +6%
  • 97
    94
    Barbie
    The Americas
    United States
    Toys & Games
    1,873 $m
    -3%
  • 98
    92
    Wall Street Journal
    The Americas
    United States
    Media
    1,763 $m
    -10%
  • 99
    97
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    1,724 $m
    +4%
  • 100
    98
    Jack Daniel's
    The Americas
    United States
    Alcohol
    1,612 $m
    +2%