Previous Years
Year:
No Results
  • 2002 Rank
    2001 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    69,637 $m
    +1%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    64,091 $m
    -2%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    51,188 $m
    -3%
  • 04
    04
    GE
    The Americas
    United States
    Diversified
    41,311 $m
    -3%
  • 05
    06
    Intel
    The Americas
    United States
    Technology
    30,861 $m
    -11%
  • 06
    05
    Nokia
    Europe & Africa
    Finland
    Technology
    29,970 $m
    -14%
  • 07
    07
    Disney
    The Americas
    United States
    Media
    29,256 $m
    -10%
  • 08
    09
    McDonald's
    The Americas
    United States
    Restaurants
    26,375 $m
    +4%
  • 09
    11
    Marlboro
    The Americas
    United States
    Tobacco
    24,151 $m
    +10%
  • 10
    12
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    21,010 $m
    -3%
  • 11
    08
    Ford
    The Americas
    United States
    Automotive
    20,403 $m
    -32%
  • 12
    14
    Toyota
    Asia Pacific
    Japan
    Automotive
    19,448 $m
    +5%
  • 13
    13
    Citi
    The Americas
    United States
    Financial Services
    18,066 $m
    -5%
  • 14
    15
    HP
    The Americas
    United States
    Technology
    16,776 $m
    -7%
  • 15
    17
    American Express
    The Americas
    United States
    Financial Services
    16,287 $m
    -4%
  • 16
    16
    Cisco
    The Americas
    United States
    Technology
    16,222 $m
    -6%
  • 17
    10
    AT&T
    The Americas
    United States
    Telecommunications
    16,059 $m
    -30%
  • 18
    21
    Honda
    Asia Pacific
    Japan
    Automotive
    15,064 $m
    +3%
  • 19
    18
    Gillette
    The Americas
    United States
    FMCG
    14,959 $m
    -2%
  • 20
    22
    BMW
    Europe & Africa
    Germany
    Automotive
    14,425 $m
    +4%
  • 21
    20
    Sony
    Asia Pacific
    Japan
    Electronics
    13,899 $m
    -7%
  • 22
    23
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    12,843 $m
    -3%
  • 23
    25
    Oracle
    The Americas
    United States
    Technology
    11,510 $m
    -6%
  • 24
    26
    Budweiser
    The Americas
    United States
    Alcohol
    11,349 $m
    +5%
  • 25
    19
    Merrill Lynch
    The Americas
    United States
    Financial Services
    11,230 $m
    -25%
  • 26
    NEW
    Morgan Stanley
    The Americas
    United States
    Financial Services
    11,205 $m
    NEW
  • 27
    24
    Compaq
    The Americas
    United States
    Technology
    9,803 $m
    -21%
  • 28
    30
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    9,770 $m
    +9%
  • 29
    NEW
    J.P. Morgan
    The Americas
    United States
    Financial Services
    9,693 $m
    NEW
  • 30
    27
    Kodak
    The Americas
    United States
    Electronics
    9,671 $m
    -10%
  • 32
    29
    Nintendo
    Asia Pacific
    Japan
    Electronics
    9,219 $m
    -3%
  • 33
    28
    Merck
    The Americas
    United States
    Pharmaceuticals
    9,138 $m
    -6%
  • 35
    34
    Nike
    The Americas
    United States
    Sporting Goods
    7,724 $m
    +2%
  • 36
    31
    Gap
    The Americas
    United States
    Apparel
    7,406 $m
    -15%
  • 37
    37
    Heinz
    The Americas
    United States
    FMCG
    7,347 $m
    +4%
  • 38
    35
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    7,209 $m
    -2%
  • 39
    33
    Goldman Sachs
    The Americas
    United States
    Financial Services
    7,194 $m
    -9%
  • 40
    39
    Kellogg's
    The Americas
    United States
    FMCG
    7,191 $m
    +3%
  • 41
    38
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    7,054 $m
    0%
  • 42
    43
    SAP
    Europe & Africa
    Germany
    Technology
    6,775 $m
    +7%
  • 43
    41
    Canon
    Asia Pacific
    Japan
    Electronics
    6,721 $m
    +2%
  • 44
    46
    IKEA
    Europe & Africa
    Sweden
    Retail
    6,545 $m
    +9%
  • 45
    44
    Pepsi
    The Americas
    United States
    Beverages
    6,394 $m
    +3%
  • 47
    40
    MTV
    The Americas
    United States
    Media
    6,078 $m
    -8%
  • 48
    47
    Pizza Hut
    The Americas
    United States
    Restaurants
    6,046 $m
    +1%
  • 49
    51
    KFC
    The Americas
    United States
    Restaurants
    5,346 $m
    +2%
  • 50
    49
    Apple
    The Americas
    United States
    Technology
    5,316 $m
    -3%
  • 51
    45
    Xerox
    The Americas
    United States
    Business Services
    5,308 $m
    -12%
  • 52
    50
    Gucci
    Europe & Africa
    Italy
    Luxury
    5,304 $m
    -1%
  • 53
    NEW
    Accenture
    The Americas
    United States
    Business Services
    5,182 $m
    NEW
  • 54
    NEW
    L’Oréal
    Europe & Africa
    France
    FMCG
    5,079 $m
    NEW
  • 55
    54
    Kleenex
    The Americas
    United States
    FMCG
    5,039 $m
    -1%
  • 56
    53
    Sun Microsystems
    The Americas
    United States
    Business Services
    4,773 $m
    -7%
  • 57
    57
    Wrigley
    The Americas
    United States
    FMCG
    4,747 $m
    +5%
  • 58
    52
    Reuters
    Europe & Africa
    United Kingdom
    Media
    4,611 $m
    -12%
  • 59
    56
    Colgate
    The Americas
    United States
    FMCG
    4,602 $m
    +1%
  • 60
    55
    Philips
    Europe & Africa
    Netherlands
    Electronics
    4,561 $m
    -7%
  • 61
    NEW
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    4,430 $m
    NEW
  • 62
    60
    Avon
    The Americas
    United States
    FMCG
    4,399 $m
    +1%
  • 63
    58
    AOL
    The Americas
    United States
    Media
    4,326 $m
    -4%
  • 64
    61
    Chanel
    Europe & Africa
    France
    Luxury
    4,272 $m
    0%
  • 65
    65
    Kraft
    The Americas
    United States
    FMCG
    4,079 $m
    +1%
  • 66
    NEW
    Danone
    Europe & Africa
    France
    FMCG
    4,054 $m
    NEW
  • 67
    59
    Yahoo!
    The Americas
    United States
    Media
    3,855 $m
    -12%
  • 68
    70
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    3,690 $m
    +1%
  • 69
    69
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    3,686 $m
    0%
  • 70
    68
    Time
    The Americas
    United States
    Media
    3,682 $m
    -1%
  • 71
    36
    Ericsson
    Europe & Africa
    Sweden
    Electronics
    3,589 $m
    -49%
  • 72
    73
    Tiffany & Co.
    The Americas
    United States
    Luxury
    3,482 $m
    0%
  • 73
    67
    Levi's
    The Americas
    United States
    Apparel
    3,454 $m
    -8%
  • 74
    66
    Motorola
    The Americas
    United States
    Electronics
    3,416 $m
    -9%
  • 75
    62
    Duracell
    The Americas
    United States
    FMCG
    3,409 $m
    -18%
  • 76
    74
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,390 $m
    +4%
  • 77
    71
    Hertz
    The Americas
    United States
    Automotive
    3,362 $m
    -7%
  • 78
    75
    Bacardi
    The Americas
    Bermuda
    Alcohol
    3,341 $m
    +4%
  • 79
    NEW
    Caterpillar
    The Americas
    United States
    Diversified
    3,218 $m
    NEW
  • 80
    76
    Amazon
    The Americas
    United States
    Retail
    3,175 $m
    +1%
  • 81
    72
    Panasonic
    Asia Pacific
    Japan
    Electronics
    3,141 $m
    -10%
  • 82
    63
    Boeing
    The Americas
    United States
    Diversified
    2,973 $m
    -27%
  • 83
    77
    Shell
    Europe & Africa
    Netherlands
    Energy
    2,810 $m
    -1%
  • 84
    78
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    2,723 $m
    +5%
  • 85
    NEW
    Johnson & Johnson
    The Americas
    United States
    FMCG
    2,509 $m
    NEW
  • 86
    NEW
    Prada
    Europe & Africa
    Italy
    Luxury
    2,489 $m
    NEW
  • 87
    79
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    2,445 $m
    -1%
  • 88
    82
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    2,396 $m
    +6%
  • 89
    81
    Mobil
    The Americas
    United States
    Energy
    2,358 $m
    -2%
  • 90
    80
    Burger King
    The Americas
    United States
    Restaurants
    2,163 $m
    -11%
  • 92
    83
    Wall Street Journal
    The Americas
    United States
    Media
    1,961 $m
    -10%
  • 94
    84
    Barbie
    The Americas
    United States
    Toys & Games
    1,937 $m
    -5%
  • 95
    85
    Ralph Lauren
    The Americas
    United States
    Apparel
    1,928 $m
    +1%
  • 96
    86
    FedEx
    The Americas
    United States
    Transportation
    1,919 $m
    +2%
  • 97
    89
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    1,654 $m
    0%
  • 98
    90
    Jack Daniel's
    The Americas
    United States
    Alcohol
    1,580 $m
    0%
  • 99
    NEW
    3M
    The Americas
    United States
    Diversified
    1,579 $m
    NEW
  • 100
    91
    Armani
    Europe & Africa
    Italy
    Luxury
    1,509 $m
    +1%