Previous Years
Year:
No Results
  • 2001 Rank
    2000 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Brand Value
    Change in Brand Value
  • 01
    01
    Coca-Cola
    The Americas
    United States
    Beverages
    68,945 $m
    -5%
  • 02
    02
    Microsoft
    The Americas
    United States
    Technology
    65,068 $m
    -7%
  • 03
    03
    IBM
    The Americas
    United States
    Business Services
    52,752 $m
    -1%
  • 05
    05
    Nokia
    Europe & Africa
    Finland
    Technology
    35,035 $m
    -9%
  • 06
    04
    Intel
    The Americas
    United States
    Technology
    34,665 $m
    -11%
  • 07
    08
    Disney
    The Americas
    United States
    Media
    32,591 $m
    -3%
  • 08
    07
    Ford
    The Americas
    United States
    Automotive
    30,092 $m
    -17%
  • 09
    09
    McDonald's
    The Americas
    United States
    Restaurants
    25,289 $m
    -9%
  • 10
    10
    AT&T
    The Americas
    United States
    Telecommunications
    22,828 $m
    -11%
  • 11
    11
    Marlboro
    The Americas
    United States
    Tobacco
    22,053 $m
    0%
  • 12
    12
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    21,728 $m
    +3%
  • 13
    16
    Citi
    The Americas
    United States
    Financial Services
    19,005 $m
    +1%
  • 14
    15
    Toyota
    Asia Pacific
    Japan
    Automotive
    18,578 $m
    -1%
  • 15
    13
    HP
    The Americas
    United States
    Technology
    17,983 $m
    -13%
  • 16
    14
    Cisco
    The Americas
    United States
    Technology
    17,209 $m
    -14%
  • 17
    19
    American Express
    The Americas
    United States
    Financial Services
    16,919 $m
    +5%
  • 18
    17
    Gillette
    The Americas
    United States
    FMCG
    15,298 $m
    -12%
  • 19
    NEW
    Merrill Lynch
    The Americas
    United States
    Financial Services
    15,015 $m
    NEW
  • 20
    18
    Sony
    Asia Pacific
    Japan
    Electronics
    15,005 $m
    -9%
  • 21
    20
    Honda
    Asia Pacific
    Japan
    Automotive
    14,638 $m
    -4%
  • 22
    23
    BMW
    Europe & Africa
    Germany
    Automotive
    13,858 $m
    +7%
  • 23
    22
    Nescafé
    Europe & Africa
    Switzerland
    Beverages
    13,250 $m
    -3%
  • 24
    21
    Compaq
    The Americas
    United States
    Technology
    12,354 $m
    -15%
  • 25
    NEW
    Oracle
    The Americas
    United States
    Technology
    12,224 $m
    NEW
  • 26
    26
    Budweiser
    The Americas
    United States
    Alcohol
    10,838 $m
    +1%
  • 27
    24
    Kodak
    The Americas
    United States
    Electronics
    10,801 $m
    -9%
  • 28
    NEW
    Merck
    The Americas
    United States
    Pharmaceuticals
    9,672 $m
    NEW
  • 29
    NEW
    Nintendo
    Asia Pacific
    Japan
    Electronics
    9,460 $m
    NEW
  • 30
    NEW
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    8,951 $m
    NEW
  • 31
    29
    Gap
    The Americas
    United States
    Apparel
    8,746 $m
    -6%
  • 32
    28
    Dell
    The Americas
    United States
    Technology
    8,269 $m
    -13%
  • 33
    NEW
    Goldman Sachs
    The Americas
    United States
    Financial Services
    7,862 $m
    NEW
  • 34
    30
    Nike
    The Americas
    United States
    Sporting Goods
    7,589 $m
    -5%
  • 35
    31
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    7,338 $m
    -6%
  • 36
    32
    Ericsson
    Europe & Africa
    Sweden
    Electronics
    7,069 $m
    -9%
  • 37
    25
    Heinz
    The Americas
    United States
    FMCG
    7,062 $m
    -100%
  • 38
    34
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    7,053 $m
    +2%
  • 39
    33
    Kellogg's
    The Americas
    United States
    FMCG
    7,005 $m
    -5%
  • 40
    37
    MTV
    The Americas
    United States
    Media
    6,599 $m
    +3%
  • 41
    NEW
    Canon
    Asia Pacific
    Japan
    Electronics
    6,580 $m
    NEW
  • 43
    39
    SAP
    Europe & Africa
    Germany
    Technology
    6,307 $m
    +3%
  • 44
    35
    Pepsi
    The Americas
    United States
    Beverages
    6,214 $m
    -6%
  • 45
    27
    Xerox
    The Americas
    United States
    Business Services
    6,019 $m
    -38%
  • 46
    40
    IKEA
    Europe & Africa
    Sweden
    Retail
    6,005 $m
    0%
  • 47
    NEW
    Pizza Hut
    The Americas
    United States
    Restaurants
    5,978 $m
    NEW
  • 48
    NEW
    Harley-Davidson
    The Americas
    United States
    Automotive
    5,532 $m
    NEW
  • 49
    36
    Apple
    The Americas
    United States
    Technology
    5,464 $m
    -17%
  • 50
    44
    Gucci
    Europe & Africa
    Italy
    Luxury
    5,363 $m
    +4%
  • 51
    NEW
    KFC
    The Americas
    United States
    Restaurants
    5,261 $m
    NEW
  • 52
    46
    Reuters
    Europe & Africa
    United Kingdom
    Media
    5,236 $m
    +7%
  • 53
    NEW
    Sun Microsystems
    The Americas
    United States
    Business Services
    5,149 $m
    NEW
  • 54
    45
    Kleenex
    The Americas
    United States
    FMCG
    5,085 $m
    -1%
  • 55
    42
    Philips
    Europe & Africa
    Netherlands
    Electronics
    4,900 $m
    -11%
  • 56
    50
    Colgate
    The Americas
    United States
    FMCG
    4,572 $m
    +3%
  • 57
    51
    Wrigley
    The Americas
    United States
    FMCG
    4,530 $m
    +5%
  • 58
    47
    AOL
    The Americas
    United States
    Media
    4,495 $m
    -1%
  • 59
    38
    Yahoo!
    The Americas
    United States
    Media
    4,378 $m
    -31%
  • 60
    NEW
    Avon
    The Americas
    United States
    FMCG
    4,369 $m
    NEW
  • 61
    52
    Chanel
    Europe & Africa
    France
    Luxury
    4,265 $m
    +3%
  • 62
    41
    Duracell
    The Americas
    United States
    FMCG
    4,140 $m
    -30%
  • 63
    NEW
    Boeing
    The Americas
    United States
    Diversified
    4,060 $m
    NEW
  • 64
    NEW
    Texas Instruments
    The Americas
    United States
    Technology
    4,041 $m
    NEW
  • 65
    NEW
    Kraft
    The Americas
    United States
    FMCG
    4,032 $m
    NEW
  • 66
    49
    Motorola
    The Americas
    United States
    Electronics
    3,761 $m
    -15%
  • 67
    NEW
    Levi's
    The Americas
    United States
    Apparel
    3,747 $m
    NEW
  • 68
    NEW
    Time
    The Americas
    United States
    Media
    3,724 $m
    NEW
  • 69
    55
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    3,701 $m
    +4%
  • 70
    53
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    3,650 $m
    -4%
  • 71
    56
    Hertz
    The Americas
    United States
    Automotive
    3,617 $m
    +5%
  • 72
    54
    Panasonic
    Asia Pacific
    Japan
    Electronics
    3,490 $m
    -7%
  • 73
    NEW
    Tiffany & Co.
    The Americas
    United States
    Luxury
    3,483 $m
    NEW
  • 74
    58
    BP
    Europe & Africa
    United Kingdom
    Energy
    3,247 $m
    +6%
  • 75
    57
    Bacardi
    The Americas
    Bermuda
    Alcohol
    3,204 $m
    +1%
  • 76
    48
    Amazon
    The Americas
    United States
    Retail
    3,130 $m
    -31%
  • 77
    60
    Shell
    Europe & Africa
    Netherlands
    Energy
    2,844 $m
    +2%
  • 78
    62
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    2,594 $m
    +6%
  • 79
    59
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    2,470 $m
    -12%
  • 80
    61
    Burger King
    The Americas
    United States
    Restaurants
    2,426 $m
    -10%
  • 81
    NEW
    Mobil
    The Americas
    United States
    Energy
    2,415 $m
    NEW
  • 82
    64
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    2,266 $m
    +2%
  • 83
    65
    Wall Street Journal
    The Americas
    United States
    Media
    2,184 $m
    0%
  • 84
    63
    Barbie
    The Americas
    United States
    Toys & Games
    2,037 $m
    -12%
  • 85
    66
    Ralph Lauren
    The Americas
    United States
    Apparel
    1,910 $m
    +4%
  • 86
    NEW
    FedEx
    The Americas
    United States
    Transportation
    1,885 $m
    NEW
  • 87
    NEW
    Nivea
    Europe & Africa
    Germany
    FMCG
    1,782 $m
    NEW
  • 89
    67
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    1,649 $m
    +7%
  • 90
    69
    Jack Daniel's
    The Americas
    United States
    Alcohol
    1,583 $m
    +7%
  • 91
    70
    Armani
    Europe & Africa
    Italy
    Luxury
    1,490 $m
    +2%
  • 92
    71
    Pampers
    The Americas
    United States
    FMCG
    1,410 $m
    +1%
  • 93
    NEW
    Absolut
    Europe & Africa
    Sweden
    Alcohol
    1,378 $m
    NEW
  • 96
    68
    Hilton
    The Americas
    United States
    Hospitality
    1,235 $m
    -17%
  • 97
    NEW
    Carlsberg
    Europe & Africa
    Denmark
    Alcohol
    1,075 $m
    NEW
  • 98
    NEW
    Siemens
    Europe & Africa
    Germany
    Diversified
    1,029 $m
    NEW
  • 99
    NEW
    Swatch
    Europe & Africa
    Switzerland
    FMCG
    1,004 $m
    NEW
  • 100
    75
    Benetton
    Europe & Africa
    Italy
    Apparel
    1,002 $m
    -1%